Guthy-Renker LLC Announces a Joint Venture with Westmore Beauty LLC
LOS ANGELES, Feb. 26, 2019 /PRNewswire/ -- Guthy-Renker LLC, one of the world's largest omni-channel marketing companies, announces a new partnership today with Westmore Beauty LLC, a Hollywood-driven multi-functional makeup line. The two companies have created a joint venture – Westmore Beauty Ultra LLC which will expand the channels in which the popular Westmore Beauty brand can be purchased, including retail, e-retail, e-commerce and television.
Representing the 4th Generation of Hollywood's First Family of Makeup, McKenzie Westmore founded the Westmore Beauty Collection in collaboration with beauty incubator IP Brands to bring the tips and tricks that were once exclusive to celebrities, to the masses. Through harnessing IP Brands' advanced technology in color cosmetics with the Westmore family's 100-year history in the makeup industry, the line has quickly become a staple of celebrities, esteemed makeup artists, and consumers alike.
"Westmore Beauty's influence on Hollywood makeup trends combined with their passion for developing new and innovative beauty technology makes for a highly successful brand," said Rick Odum, CEO of Guthy-Renker LLC. "They're well-equipped to scale and will benefit from Guthy-Renker's expertise in marketing."
Westmore Beauty is currently available for purchase on WestmoreBeauty.com and is featured regularly on QVC. This new partnership intends to scale the Westmore Beauty brand with Guthy-Renker's sophisticated business intelligence systems, data driven marketing campaigns, and award-winning creative.
"I'm so thrilled to be joining forces with Guthy-Renker to take Westmore Beauty to the next level," said McKenzie Westmore, Westmore Beauty Founder, Actress and TV Host.
For more information on Westmore Beauty, please visit WestmoreBeauty.com.
About Guthy-Renker LLC:
Guthy-Renker LLC is one of the world's largest and most respected omni-channel marketing companies. Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high-quality consumer products in the beauty, skincare, entertainment and wellness categories. With a successful legacy built in direct-response television, Guthy-Renker has evolved into an omni-channel marketer, capturing customers in the Beauty & Wellness marketplace via paid and organic social media, home shopping, prestige and mass retail, "e-Tail" (Amazon.com), digital and television. Guthy-Renker's sophisticated business intelligence systems, data driven marketing campaigns and award-winning creative provide a strategic advantage in buying media and developing new omni-channel marketing strategies.
About Westmore Beauty LLC:
Westmore Beauty is an innovative makeup brand born at the intersection of red carpet glamour, Hollywood special effects, and next-level beauty technology. Beauty incubator IP Brands teamed up with McKenzie Westmore of the famed Westmore family to develop this groundbreaking, multi-functional makeup line, utilizing innovative formulation with many of the tips-and-tricks the Westmores have developed over their 100+ year history in the business.
The Westmore family name is Hollywood makeup royalty, famous for founding the movie industry's very first hair and makeup department, creating looks for iconic films like Gone with the Wind and Star Trek, and glamorizing the faces of starlets like Marilyn Monroe, Ava Gardner, Audrey Hepburn, and Elizabeth Taylor. The Westmore family has won over 25 Academy and Emmy awards since 1917 and their legendary achievements are permanently honored with a star on the Hollywood Walk of Fame.
SOURCE Guthy-Renker LLC
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