Gunster Strategies Worldwide Welcomes New Managing Director of Asia Pacific Business

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Jan 22, 2018, 08:37 ET

WASHINGTON, Jan. 22, 2018 /PRNewswire/ -- Gunster Strategies Worldwide (GSW) continues its global growth with the addition of James Hoffmann as the new Managing Director of Asia Pacific business. Following this announcement, GSW CEO Gerry Gunster offered the following remarks: "Client demand for global public affairs capabilities requires exceptional services and creative solutions in some of the most difficult markets with limited transparency and public data availability."

Gunster went on to say, "Our experience shows these services need to be carefully crafted and Jim has the experience and long-term relationships needed to operate in Asia to include an in-depth understanding of the market having been raised in Asia and subsequently spending a career in this workforce. "

Hoffmann added, "The expanding influence of China on global commerce is understood in Gunster's new growth strategy. Our clients are directly engaged with partners from multiple regions and nations and will need strategy support and guidance on all sides. The dynamic nature of the China-US power relationship demands much more strategic thinking about the new audiences, cultures, and constituencies in order to effectively communicate the right information."

The global move to bilateral complexity after decades of reliance on predictable US-backed multilateral agreements will bring new challenges. However, GSW continues to bridge this gap by offering innovative solutions and strategic thinking to the ever-changing international landscape.

Gunster Strategies is headquartered in Washington, DC. The firm has offices in London and Cairo.

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