CARLSBAD, Calif., Dec. 5, 2017 /PRNewswire/ -- SleepScore Labs™, the world's leading sleep improvement system and solutions company, today announced that American personal trainer, Gunnar Peterson has joined the organization as a brand ambassador to promote the importance of an excellent night's sleep. Peterson has over 20 years of fitness expertise working as a personal trainer for some of the biggest names in Hollywood and sports, including the Los Angeles Lakers.
"Sleep plays an important role in overall well-being, and especially in recovery during particularly intense training. SleepScore Max empowers me to identify my own sleep issues and gives me advice for better sleep to maximize my performance every day," said Peterson. "It's critical to measure and quantify improvements while training. However, improving sleep is hard when you don't understand what may be preventing you from maximizing your sleep – now, people have an effective and unobtrusive way to accurately measure sleep and make changes to enhance the quality of their sleep."
A vocal advocate of sleep, Peterson is an editor and regular columnist for Muscle and Fitness magazine, and promoted sleep in interviews with PopSugar, People Magazine, USA TODAY and The Washington Post, among others.
Peterson is certified by the National Strength and Conditioning Association and credited as the man behind the mystery of the perfect movie star body. He's renowned for his functional training techniques and personalized style to achieve long-term results through challenging and constantly varied workouts. Athletes from the four major sports leagues as well as television and film celebrities have sought him out for his training acumen.
"Gunnar is the godfather of personal trainers. His passion for innovation has been the foundation of his career, and his expertise in whole-body wellness has propelled and inspired others to take control of their health," said Colin Lawlor, CEO of SleepScore Labs. "As an ambassador for SleepScore Labs, he supports our mission of helping millions sleep better and live better.
About SleepScore Labs
SleepScore Labs advances the science and technologies around sleep and overall health. Together with the foremost medical, health, and scientific experts from around the world, the company utilizes SleepScore™ by ResMed technology to provide the most accurate and advanced sleep improvement system for consumers as well as an evolving ecosystem that includes data insights, product evaluation tools, and technology licensing opportunities for companies developing products and solutions in the sleep industry. Based in Carlsbad, California, SleepScore Labs was created in 2016 as a joint venture between ResMed, Dr. Mehmet Oz, and Pegasus Capital Advisors L.P. to accurately measure sleep while connecting consumers to solutions that help people sleep, feel and live better. For more information on SleepScore Labs visit www.sleepscore.com.
Contacts:
PR for SleepScore Labs
McKenzie Haggard
801.461.9773
[email protected]
SleepScore Labs
Kathy Bricaud
858-264-5830
[email protected]
SOURCE SleepScore Labs
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