Guinness World Record Pepper Eating Attempt To Take Place At 2nd Annual New York City Hot Sauce Expo

NEW YORK, March 26, 2014 /PRNewswire/ --

WHO: Guinness World Record officials, Smokin' Ed Currie -- Guinness World Record Holder for Hottest Pepper and pepper heads from all over.  Two big names in the fiery foods world, Ted Barrus "The Fire Breathing Idiot" and Steve "The Machine" Smallwood are participating.

WHAT: Pepper eating contest featuring the World's Hottest Pepper, Smokin' Ed's Carolina Reaper®, officiated by Guinness World Records.  Register online at www.nychotsauceexpo.com.  Also, Guinness will officially present Smokin' Ed Currie with his certificate for World's Hottest Pepper.

WHEN: Sunday, March 30, 2014 at 4pm

WHERE: Midtown Manhattan, Penn Plaza Pavilion (401 Seventh Avenue), next to Penn Station. Competition takes place in main ballroom, on the big stage, and will be broadcast throughout the venue.

BACKGROUND: Guinness World Records awarded PuckerButt Pepper Company's Smokin' Ed's Carolina Reaper® the world's hottest pepper distinction in November, 2013.  SECR is 300 times hotter than a jalapeno.  Since then, Smokin' Ed has been featured in hundreds of newspaper, magazine, radio and TV stories around the country including CBS This Morning, The New Yorker and NPR.

PHOTO OPP: The physical effects of eating the world's hottest pepper make for great television and are widely available on YouTube.  Smokin' Ed's Carolina Reaper® has made media personalities, pepper lovers and plain old people drop to the ground, hallucinate, cry and beg for milkshakes.

SMOKIN ED'S MEDIA AVAILABILITY: PuckerButt Pepper Company Founder and Guinness World Record Holder, Smokin' Ed Currie, will be in New York City March 27-30 and is available for interviews.

ABOUT PUCKERBUTT PEPPER COMPANY: Headquartered in Fort Mill, SC, The PuckerButt Pepper Company grows and harvests chili peppers on a family farm.  Products made with the Guinness World Record-winning Smokin' Ed's Carolina Reaper®, including the "I Dare You Stupit" line of hot sauce, mustard and jellies as well as the Carolina Reaper® Puree, are available for sale online at www.puckerbuttpeppercompany.com.

ABOUT THE NEW YORK HOT SAUCE EXPO: Presented by High River Sauces, this second annual event takes place March 29 and 30 in Midtown Manhattan. For schedule or ticket info, visit www.nychotsauceexpo.com.                             

SOURCE PuckerButt Pepper Company

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