Guinness Continues History of Innovation With Launch of 'Bold' New iAd

Iconic Brand to Engage Consumers With Interactive Content Via Apple's New Mobile Advertising Platform

News provided by

Dec 08, 2010, 04:59 ET

NORWALK, Conn., Dec. 8, 2010 /PRNewswire/ -- Guinness & Co. today launched a new campaign on Apple's iAd mobile advertising network, ensuring that adult consumers need only look as far as their mobile device in order to interact with their favorite Irish stout. iAds reach millions of iPhone and iPod touch users right in their favorite apps. Running now through St. Patrick's Day, the iAd aligns with the brand's current "Fortune Favors the Bold" campaign and offers consumers of legal drinking age an interactive Guinness experience with sports-themed challenges and content.

(Photo: http://photos.prnewswire.com/prnh/20101208/NY14636 )

Consumers who tap on the iAd are prompted to "pick a play" and can choose to take sports-related mini quizzes, download exclusive Guinness wallpapers or follow the step-by-step guide to pouring the perfect pint. The iAd also includes a screen reminding consumers to drink responsibly, and features a link to download the Guinness Perfect Pint app that can help users locate a perfect pint of Guinness anywhere in the country.

"As the first beer to launch an iAd in the US, Guinness is thrilled to provide our customers with engaging new content and a unique Guinness experience in a way that no other beer brand offers," said Patrick Hughes, Brand Director, Guinness.

The Guinness iAd was developed in conjunction with PhoneValley, a leader in mobile marketing.

Whether enjoying Guinness at a bar with friends or at home watching the game, Guinness encourages all consumers to drink responsibly.

About GUINNESS®

GUINNESS® enjoys a global reputation as a uniquely authentic Irish beer and the best-selling stout in the world. Famous for its dark color, creamy head and unique surge and settle, this distinctive beer has been brewed at the St. James's Gate brewery in Dublin, Ireland since 1759. Over 10 million glasses of GUINNESS beer are enjoyed every single day around the world, and 1.8 billion pints are sold every year. GUINNESS is available in well over 100 countries worldwide and is brewed in almost 50. Also from the makers of GUINNESS, SMITHWICK'S, Ireland's oldest and best selling ale and HARP Lager, whose name pays tribute to the GUINNESS logo and the national symbol of Ireland. Additional information about GUINNESS can be found at www.guinness.com.

About Diageo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.