GS1 US Product Content Workshop at Shoptalk to Discuss Delivering Transparent Product Information to Consumers In-Store and Online

LAWRENCEVILLE, N.J., March 1, 2018 /PRNewswire-USNewswire/ -- GS1 US®, the information standards organization, will host a free "GS1 US Product Content Workshop" at Shoptalk 2018, the world's largest conference for retail and ecommerce.

WHO: Michelle Covey, vice president of retail apparel and general merchandise, GS1 US, and Angela Fernandez, vice president of retail grocery and foodservice, GS1 US, will lead an open, cross-retail sector discussion.

WHAT: The workshop will help retail industry professionals learn the foundational principles for supplying all types of digital product information and imagery. Attendees will:

• Learn how they can leverage the GS1 System of Standards as a framework for rich, accurate, and consistent digital content.
• Participate in an open, cross-retail sector discussion on how the industry can elevate its understanding of digital identity to better collaborate with trading partners.

Facing major disruption from competitive startups, recent acquisitions, and changing consumer attitudes, the retail grocery, apparel and general merchandise sectors have worked with GS1 US, through two industry initiatives, to improve product content and the way it is exchanged between supply chain partners. Industry leaders see this as key to anticipating the needs of today's digitally-savvy consumers, who demand information transparency, on everything from product ingredients to environmental impact. Ms. Covey and Ms. Fernandez will share how leading retail companies are working in this area to gain a competitive digital advantage.

WHEN: Wednesday, March 21, 2018 from 7:00 – 9:00 AM PT

WHERE: Co-located with Shoptalk, at the Venetian in Las Vegas, NV      

ADDITIONAL DETAILS: Separate registration is required for this free workshop. Please register online.

For more information about GS1 Standards, please visit the GS1 US website, www.gs1us.org.

About GS1 US
GS1 US, a member of the global information standards organization GS1®, brings industry communities together to help solve supply-chain problems through the adoption and implementation of GS1 Standards. Nearly 300,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on GS1 global unique numbering and identification systems, barcodes, Electronic Product Code (EPC)-enabled RFID, data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code® (UNSPSC®). www.gs1us.org

SOURCE GS1 US

Related Links

http://www.gs1us.org