Grupo Piñero Deploys GlobalLink Technology to Launch New Brand Websites

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Sep 14, 2016, 09:30 ET

NEW YORK and PALMA, Spain, Sept. 14, 2016 /PRNewswire/ -- TransPerfect, the world's largest privately held provider of language services and translation-related technologies, today announced an engagement with Grupo Piñero—a leading Spanish tourism group that operates in more than 30 countries under multiple brands—to support the launch and ongoing maintenance of six new language sites.

TransPerfect completed the localization of the refreshed Bahia Principe website, which includes 24 luxury hotels located across the Caribbean and Spain. Now, site visitors can search and book any hotels within the Bahia Principe brand in English, Spanish, Portuguese, German, French, and Italian—with the Russian version of the site set to launch in the coming weeks.

To streamline a previously manual content management process, Grupo Piñero deployed TransPerfect's GlobalLink^® technology, an enterprise-scale application that automates many of the manual tasks associated with the translation of global content. Using customized workflow technology that integrates with Oracle WebCenter Sites, GlobalLink will simplify the ongoing maintenance of Grupo Piñero's global sites by automatically routing new content to TransPerfect's production department for translation and placing the translated content back on the localized sites.

According to Isabel Piñero, Vice President of Marketing and Communications at Grupo Piñero, "Our aim was to introduce high-quality content to our website, enabling customers to search and book efficiently in their preferred language. We found that TransPerfect's GlobalLink technology was not only helpful, but instrumental in speeding up the translation process—allowing us to achieve our global goals."

Phil Shawe, Co-CEO at TransPerfect commented, "We are pleased to be able to have the opportunity to help Grupo Piñero grow in international markets, and we look forward to helping them continue to communicate their voice across the globe with the help of our GlobalLink technology."

"Grupo Piñero is well-acquainted with the wants and needs of its customer base, and is committed to their customer bases abroad by offering content in multiple languages," added TransPerfect Co-CEO Liz Elting. "We are excited to watch this growing company's continued international success and are proud to play a role in their international strategy."

About Grupo Pinero
Renowned as a trusted developer and operator of fine hotels, Grupo Piñero is dedicated to developing innovative, high-quality products in some of the world's most inspiring destinations. Grupo Piñero's hotel business is divided into two main brands: Bahía Príncipe and Piñero Hotels. Bahía Príncipe features luxury establishments, with 4-star superior and 5-star hotels. Soltour, Grupo Piñero's tour operator, is one of the three largest travel agents in Spain and Portugal, serving over 400,000 passengers per year. In addition to Spain and Portugal, the Tour Operator has a presence in Russia, Mexico, Jamaica, the Dominican Republic, and South America.

About TransPerfect
With annual revenues of more than $500 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in 90 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. More than 3,000 global organizations employ TransPerfect's GlobalLink® Product Suite to simplify management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.