Growing Child Care Franchise Awards 30 New Schools in 2012, Builds on Momentum in San Francisco, Chicago, Boston, D.C. and New Jersey

Primrose Schools Extends Financial Incentives for Prospective Franchise Owners in Key Markets

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Jan 23, 2013, 09:12 ET

ATLANTA, Jan. 23, 2013 /PRNewswire/ -- After opening 18 schools and awarding 30 additional franchise agreements in 2012, Primrose Schools is on track with expectations to double in size in the next five to seven years.

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In order to spur growth throughout Chicago, New Jersey, Washington D.C., Boston, San Francisco and Minneapolis, the child care franchise will reduce royalty fees by 5 percent for new owners who sign agreements in these areas. During their first 12 months in operation, these owners would pay 2 percent royalty fees to Primrose School Franchising Company versus the company's standard 7 percent. To further encourage growth in underserved areas, Primrose Schools is offering to reimburse potential franchise owners up to $35,000 in relocation expenses for moving and opening a new school more than 100 miles from their current home.

"Most of our qualified franchise prospects are working professionals who want to get out of corporate America, find greater security through business ownership and spend more time with their families," said Darin Harris, COO of Primrose Schools. "But in order to become a Primrose Schools franchise owner, you must be passionate about making a difference in your community and our brand promise: to deliver the best and most trusted early childhood education and child care services for families across America."

Unlike a typical daycare franchise, Primrose Schools are education-based, offering the exclusive Balanced Learning® curriculum that addresses multiple aspects of growth and learning – social-emotional, cognitive, creative and physical skills – with a special emphasis on character development. The Primrose Schools Education Advisory Board works to continually improve every aspect of the care and education Primrose students receive, and helps Primrose achieve service excellence to meet the growing demand for quality early education and child care in America.

Primrose Schools expects to award another 30 schools in 2013, growing to approximately 312 schools by the end of 2014. In order to be considered as a Primrose franchise owner, prospects are required to have at least $350,000 in liquid assets and a net worth of $500,000. Anyone looking for a daycare business for sale or a child care franchise can learn more about the Primrose Schools franchise opportunity at www.primrosefranchise.com.

About Primrose Schools®
Founded in 1982, Primrose Schools is the nation's leader in providing a premier educational child care experience in more than 250 schools in 17 states. Each Primrose is independently owned and operated by our Franchise Owners. They partner with parents to help children build the right foundation for future learning and life, and offer an environment that helps children have fun while nurturing Active Minds, Healthy Bodies and Happy Hearts®.

The Balanced Learning® system, consistently delivered in all Primrose Schools nationwide, is designed to provide high quality educational experiences to support children's social-emotional, cognitive, creative and physical development. It is made up of an exclusive standards-based curriculum that enables teachers to help children gain the knowledge and skills that will enable them to move successfully from one level of development to the next as well-rounded individuals. The system also offers developmentally appropriate materials and equipment for all classrooms; multiple forms of assessment; and extensive training for teachers.

Primrose is the first early childhood education organization in the country to receive AdvancED Corporation Systems Accreditation under the new Standards for Quality Early Learning Schools. This accreditation ensures all Primrose schools meet the highest quality standards and shows they are continually improving student learning. Primrose Schools stands behind its commitment to deliver an exceptional early childhood experience with the Primrose Guarantee, a parent's assurance of complete satisfaction. For more information, visit www.PrimroseSchools.com.

SOURCE Primrose Schools