Growing chains keep chicken in the spotlight while turkey struggles with momentum outside of the holidays

Technomic's 2019 Center of the Plate: Poultry Consumer Trend Report provides guidance on the latest shifts in poultry consumption based on consumer survey feedback

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Technomic, Inc.

Mar 27, 2019, 08:22 ET

CHICAGO, March 27, 2019 /PRNewswire/ -- Technomic's 2019 Center of the Plate: Poultry Consumer Trend Report shows that innovation is necessary for turkey dishes to be at the forefront of consumers' minds year-round. Craveable preparations, particularly outside the holiday season, could encourage more diners to consider turkey dishes, according to the report. Meanwhile, chicken remains a staple of the American diet, and consumers' love for the protein shows no signs of slowing.

"At a time when growth is hard to come by, the limited-service chicken category is performing exceptionally well," explains Charles Winship, senior research analyst at Technomic. "The category's growth has ramifications across segments, encouraging various operators to ensure that their chicken offerings are differentiated through quality, flavor or value."

Key takeaways from the report include:

33% of consumers say they will try to eat more chicken over the next year
78% of consumers consider turkey healthy
46% of millennials who eat chicken say they're likely to order chicken dishes for delivery

Compiling findings from 1,700 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2019 Center of the Plate: Poultry Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them better understand how consumer consumption, attitudes and preferences toward poultry menu items are evolving and to identify opportunity areas.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.

Contacts:
Press inquiries and report details: Anne Mills, (312) 506-3867, [email protected]
Purchasing details: Patrick Noone, (312) 506-3852, [email protected]

About Technomic
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic's services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at www.technomic.com.

SOURCE Technomic, Inc.