GroupM Multicultural Names Nelson Pinero as Senior Digital Director

USA - español

Will help brands engage multicultural audiences across all digital platforms

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May 04, 2016, 09:00 ET

NEW YORK, May 4, 2016 /PRNewswire/ -- GroupM, the leading global media investment management company, today announced that GroupM Multicultural, its unit charged with integrating and negotiating multicultural business across GroupM's umbrella of companies, appointed Nelson Pinero as Senior Digital Director, Senior Partner. Pinero's role will be wholly devoted to digital, representing multicultural interests across all investment and programmatic teams both internally at GroupM and its agencies including Mindshare, MEC, Mediacom, Maxus and Xaxis.

Pinero joins GroupM Multicultural from MEC, where he serviced several industries and accounts including retail (IKEA), QSR (KFC), and travel (Marriott). Prior to MEC, he spent three years on the Sprint team at Mindshare where he served on the digital team to lead geo-targeted and behavioral targeting campaigns, as well as the early adoption of programmatic solutions. Pinero also held roles at at DMB&B (Mediavest) where he gravitated towards technology based accounts (TheStreet.com and Epic Games), as well as Dentsu where he managed media planning for Canon Digital Cameras and Computer Solutions for over three years.

Pinero is based in New York, and reports to Gonzalo del Fa, President, GroupM Multicultural. His diversified his experience also includes work at agencies that addressed multiple cultural markets including Japanese, Chinese, Korean, Russian, and African American. His role will encompass digital multicultural interests in the U.S. media.

"As our role in the market expands, we had an immediate need for someone who could focus on digital specifically, able to act as GroupM Multicultural's point person and digital voice both internally and externally," said Gonzalo del Fa, President, GroupM Multicultural. "Nelson has a passion for finding culturally nuanced digital solutions that enhance message delivery among multicultural audiences. His new role will assist negotiations with key digital partners within programmatic, video, social and search."

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM's primary purpose is to maximize performance of WPP's media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM's focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.

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SOURCE GroupM