Groundbreaking Vichy Research Leads to an Anti-Aging Innovation: LiftActiv With Rhamnose 5%

NEW YORK, Aug. 30, 2011 /PRNewswire/ -- At the recent World Congress of Dermatology in Seoul, Korea, Vichy Laboratoires presented its highly anticipated findings on the skin-aging process that will radically change the way we look at anti-aging skincare.

(Photo:  http://photos.prnewswire.com/prnh/20110830/NY59776 )

After more than 10 years of scientific research, Vichy has uncovered the function of a thin layer of cells called the papillary dermis, or Derm Source. Located immediately below the epidermis, this vital layer was found to be responsible for driving skin rejuvenation processes, including collagen and elastin production. Over time, Derm Source function deteriorates, leading to visible signs of aging: wrinkles, sagging and a loss of firmness.

This breakthrough understanding of the skin-aging process has led Vichy to develop a new anti-aging range, Vichy LiftActiv with Rhamnose 5%, which works to minimize the signs of aging by directly targeting the Derm Source.

The new range features Rhamnose, a naturally derived plant extract that has been proven to stimulate Derm Source activity. In a five-percent concentration of Rhamnose, Vichy's new formulation is proven to reduce the appearance of the most common facial wrinkles—forehead, crow's-feet, under-eye, and between the eyebrows—starting in just two weeks. Overall skin tone and texture also begin to improve after just four days of use.

Vichy LiftActiv with Rhamnose 5% Day, available in formulas for both dry and normal-combination skin types, visibly reduces wrinkles and provides 24-hour hydration. After two weeks of use, smoothness, luminosity, firmness and overall youthful appearance are improved. Vichy LiftActiv with Rhamnose 5% Night immediately improves hydration, radiance, softness, comfort and suppleness, with improved firmness and elasticity in four hours. Visible wrinkle reduction starts after two weeks; and after eight weeks, a reduction of up to 20 percent* of key facial wrinkles can be seen. A gentle, patented exfoliant helps boost skin's natural regenerative process allowing for smoother, refreshed skin in the morning.

All three formulas have been tested on sensitive skin under dermatological control and are suitable for intolerant skin. The active textures create an experience that makes these formulas as comfortable as they are effective.

Vichy LiftActiv with Rhamnose 5% products will be featured on HSN August 31 and are currently available at CVS/Pharmacy, Duane Reade, Walgreens and online at www.vichyusa.com.

*Objective measurements on 49 subjects

About Vichy:

In 2011, Vichy celebrates its birthday: 80 years of expertise and innovation in skincare! Created by Dr. Haller in 1931, from the heart of France, Vichy is among the first French doctor's brands trusted by millions of women in Europe and around the world. All Vichy products are powered by remarkably active antioxidant water from Vichy spring, 100 percent pure and naturally rich in 15 minerals. Its regenerating, soothing and fortifying properties have been scientifically proven. This water is then combined with cutting-edge dermatological ingredients such as Vichy's new generation of Retinol, LHA or time-released Vitamin C in highly effective formulations. Vichy's pleasurable and sensorial textures are skin-friendly, allergy-tested, paraben-free and all deliver clinically proven results for healthy, beautiful skin.

SOURCE Vichy Laboratoires

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED