Groundbreaking New Research from UBM Channel Highlights Best Companies To Partner With

FRAMINGHAM, Mass., Nov. 15, 2011 /PRNewswire/ -- UBM Channel today unveiled groundbreaking new research at COMDEXvirtual.  The first annual "Best Companies to Partner With" is a comprehensive directory of the must-have vendors that VARs should partner and provides IT solutions providers a much needed roadmap to navigating vendor relationships. UBM Channel's CRN editorial and IPED research teams surveyed more than 220 vendors in 13 technology categories earlier this year to gauge VAR perceptions of a company's brand, technical prowess, market strength and channel programs.  Microsoft secured the number one spot on the Best Overall list followed by Intel, VMware, HP and Cisco.  In addition to Best Overall, UBM Channel features the Best Company To Partner With By Technology Category, Best Companies To Partner With -Small Business, and Best Companies to Partner With - Enterprise.  To view the full list, please visit www.COMDEXvirtual.com or follow us on Twitter @COMDEXvirtual for live updates.

With so many potential partners specializing in various technologies, UBM Channel recognized a growing industry challenge in choosing the right partner.   As such, the company leveraged the power of its research team to help IT solution providers in the process.  Results of the research are based on the vendor's ability to:

• Exhibit strong dedication to the channel
• Offer a VAR-friendly channel program
• Continually capture and maintain Market Share
• Demonstrate brand strength and technical prowess

"Today's disruptive technologies, rapidly changing customer needs and transformative Solution Provider business models contribute to great change for solution providers as they evaluate which vendor relationships (new or old) are most important to them," said Kelley Damore, CRN VP and Editorial Director.  "Unlike anything else in the industry, our new research arms IT solution providers with the most up to date, valuable vendor information to assist in the decision making process and supports our goal of serving as the only resource for ongoing channel expertise."  

The survey sought to determine which vendors were most important in four distinct categories:

• Customer Demand (Customer Request for Brand or Technology, Customer's Installed Infrastructure)
• Partner Relevance (Percentage of Revenue, Frequency Sold)
• Technology (Best of Breed, Breadth of Product Line)
• Partnership (Profitability in Margin and Services, Financial Stability, Training and Ease of Doing Business)

To learn more about the Best Companies to Partner With, please visit: www.COMDEXvirtual.com

Follow us on Twitter @COMDEXvirtual and use hashtag #comdex to discuss the event!

About UBM Channel

UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at http://www.ubmchannel.com.

UBM plc (www.ubm.com)

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

Press Contact:
Scott Regan, Senior Marketing Manager
Everything Channel
508.416.1186 
[email protected]

SOURCE UBM Channel

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