Groovy Gravy - The Only One of Its Kind, Debuts Exclusively at PetValu U.S. Stores

PARAMUS, N.J., Nov. 4, 2013 /PRNewswire/ -- Groovy Gravy is an exceptional new flavor enhancer, created for the enjoyment of our dog and cat companions, fortified with 25mg of highly purified, healthy, and water-soluble Omega-3 EPA/DHA. Groovy Gravy establishes a new brand category in the market by differentiating itself from classic supplement and treat products.

(Photo: http://photos.prnewswire.com/prnh/20131104/NY09765)

These days, pet parents are interested in improving the quality and longevity of life for their animal companions just as they are for themselves. As such, there is greater scrutiny of the ingredients that are used to create foods and other products for dogs and cats. Groovy Gravy was developed by scientists, with veterinarian guidance, who have perfected a way to incorporate ultra-pure Omega-3s into foods and beverages utilizing a unique patent pending delivery system. This technology enables Groovy Gravy to deliver highly absorbable Omega-3s, which your pet's bodies cannot make on their own.

Supported health claims for Groovy Gravy include:

• Promotes healthy skin and a shiny coat
• Supports good cardiovascular function
• Helps maintain a strong immune system

In a palatability study completed through an independent testing facility (Summit Ridge Farms, Susquehanna, Pennsylvania), dogs were given a premium dog food with and without Groovy Gravy.  The results were significant:

• When Groovy Gravy was poured onto premium dry food, food consumption almost tripled (2.74:1). For animals that need to increase their food intake (i.e. pets that have lost their appetite for many reasons) this outcome could be beneficial to them. If weight is an issue however, we would suggest putting the gravy in their water as an alternative.
• Dogs favored the Groovy Gravy enhanced food option more than 8 out of 10 times over the premium dry food alone.

"We are very excited to introduce Groovy Gravy into a new category of pet care products designed to give a tasty and nutritious boost to traditional pet food offerings," said Daphne Dimeo, Business Development Manager at Groovy Gravy Brands. "This new brand fills a demand for highly flavorful, life enhancing and affordable products that also have the well-documented, health-supporting benefits of Omega-3s. The whimsical packaging and interactive online community make Groovy Gravy a great lifestyle choice for responsible pet parents."

Groovy Gravy is very low in calories (5-10 per packet depending on the flavor), and there are several tasty flavors available - chicken, tuna, sweet potato and beef, packaged in easy-to-use, individual foil packs for maximum freshness and convenience. So why not enhance the life of your dog or cat by adding Groovy Gravy to their food, water or solo on a plate!   

All Groovy Gravy products are Made in the USA Certified®.  A portion of the proceeds from the sale of each product benefits The Onyx & Breezy Foundation, a non-profit 501(C)(3) organization that helps animals in need by lending financial support for medical treatments and much-needed research.

Groovy Gravy will be available this October at all PetValu U.S. locations and through the Groovy Gravy online store. 

About Groovy Gravy Brands:
Groovy Gravy Brands, LLC was formed by a group of extremely creative, trendsetting individuals who had a vision to bring to market a new brand category that addresses a movement led by "pet parents" to improve the health, quality of life and longevity of their dogs and cats.  Groovy Gravy Brands is distinguished by its amusing packaging, interactive community and the promise of fun for pets and their humans.  Groovy Gravy Brands is dedicated to developing innovative products with the latest technology and the highest quality ingredients, including Omega-3 EPA/DHA from fish oil, under a supply agreement for custom formulations with Oceans Omega.

For more information, please look for us at www.groovygravy.com.

Like us on Facebook FaceBook.com/GroovyGravyPets  and follow us on Twitter @GroovyGravyPets for special contests and promotional discounts.

About PetValu:
PetValu, Inc. (www.petvalu.com) is a North American specialty retailer of pet food and pet-related supplies with more than 500 stores across Canada and the US. The Pet Valu family prides themselves on providing pet owners with the best selection of pet care items at competitive prices, together with Pet Expert service, at convenient, neighborhood store locations. They offer over 7,000 products, including a broad assortment of premium, super premium and holistic private label brands scientifically developed by internal nutritionists.

Media Contact:
Gail Parenteau
[email protected]

Sales & Marketing Contact:
Stephanie Perine
[email protected]

SOURCE Groovy Gravy Brands, LLC