Grooveshark Partners with Mercedes-Benz for Coupe Remixes Campaign
Campaign Underway Now - December 8th
Voting Runs October 27th - November 3rd
Exclusive Coupe Remixes Album Release on Grooveshark November 17th
NEW YORK, Oct. 28, 2011 /PRNewswire/ -- To celebrate the launch of the all-new 2012 C-Class Coupe, Mercedes-Benz and Grooveshark have partnered to create the "Coupe Remixes" campaign offering fans the chance to vote for their favorite tracks, which will then be remixed into a final playlist. The Coupe Remixes campaign, running from now through December 8th, allows users to select their top eight out of 12 songs to be remixed as part of an exclusive album showcasing the new Mercedes-Benz C-Class Coupe. Included in this track list are two of Johnny Cash's biggest hits "Cry! Cry! Cry!" and "Walk The Line" - songs from the legendary music icon that have never before been remixed! Participants can head to http://couperemixes.grooveshark.com now through Thursday, November 3rd to vote. On November 17th, this album will become exclusively available for streaming on Grooveshark, where users can then share it across their favorite social networks like Twitter and Facebook!
(Logo: http://photos.prnewswire.com/prnh/20111028/NY95410LOGO )
"We are thrilled to bring the Mercedes-Benz brand to our audience in a way that we know they will be most receptive – through original music. Over the past few months we've worked closely with the talented team at Razorfish to craft what we hope to be a successful promotion. Mercedes-Benz fans and loyal customers expect the best and the Coupe Remixes will prove no exception. The engineers at Mercedes-Benz redesigned the wildly popular C-Class Sedan for 2012, and along with it they brought us the C-Class Coupe - a vehicle similar, yet distinct in its own right. The Coupe Remixes campaign is intended to mirror this approach, delivering an exciting, youthful, refresh on some of today's popular and rising artists," says John Ashenden, SVP, Creative Director & Product Design at Grooveshark.
To Enter the Coupe Remixes Campaign: |
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Head to http://couperemixes.grooveshark.com and vote on your favorite 8 out of 12 songs |
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Songs Available To Choose From: |
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Alberta Cross: "Money For The Weekend" |
Johnny Cash: "Cry! Cry! Cry!" |
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City and Colour: "Fragile Bird" |
Johnny Cash: "Walk The Line" |
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Freelance Whales: "Hannah" |
Metric: "Help I'm Alive" |
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Gold Motel: "Leave You In Love |
"Metric: "Gimme Sympathy" |
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Gold Motel: "Cold Shoulders" |
School of Seven Bells: "Windstorm" |
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The Hold Steady: "The Weekenders" |
Vivian Girls: "Dance (If You Wanna)" |
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About Grooveshark
Since 2006, Grooveshark has grown into the largest globally available on demand music streaming service. With more than 35 million unique visitors monthly and a library of over 15 million songs, Grooveshark provides the ability for users to search and stream music, create and save playlists, as well as upload music to be hosted and shared across the cloud and other devices.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar. MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com.
Accredited journalists can connect with and follow us at:
Media Site: www.media.mbusa.com
Facebook: www.facebook.com/mbusapressoffice
Twitter: www.twitter.com/MBUSA_News
SOURCE Grooveshark
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