Grocery Shopping Goes Mobile for Shoppers at Hy-Vee

WEST DES MOINES, Iowa, Jan. 23, 2012 /PRNewswire/ -- For Hy-Vee shoppers, locating pie crust can now be as easy as saying "pie." The Midwestern supermarket chain has launched a mobile app for customers, making shopping easier, faster and more social.

The smartphone app offers a number of interactive features to help customers with meal planning and preparation, gain access to store and pharmacy information and more.

The app allows customers to:

• Locate Products: Customized by store, the voice-activated Product Locator leads customers directly to the aisle and shelf of the product they're looking for.
• Browse Weekly Ads, Search Recipes and Build Shopping Lists: Customers can create shopping lists on the go, and even browse through recipes and the store's weekly ad, transferring items they want to purchase onto their list.
• Shop: Catering, floral and bakery items are available for purchase with just a few clicks.
• Interact with Hy-Vee via Social Media: The app make it easy to engage in Hy-Vee's social media channels, and even report out-of-stock items via Twitter.

"We decided to jump into the social media conversation and make our stores easier to navigate by developing an app that helps you find the foods you're looking for faster, and even tweet about what's missing on our shelves," said Ruth Comer, Assistant Vice President of Media Relations for Hy-Vee. This app gives us another way to communicate with customers, and fulfill our mission of making lives easier, healthier and happier."

The free app, available for the leading smartphone platforms, is built on the AT&T* Mobile Enterprise Applications Platform utilizing Taqtile Mobility's SHINGLE solution for retail. AT&T Mobile Enterprise Application Platform (AT&T MEAP) is a comprehensive suite of products and services that enables companies to design, build, deploy and manage dynamic mobile applications.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. 

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

About Hy-Vee

Hy-Vee, Inc. is an employee-owned corporation operating 235 supermarkets and drugstores in eight Midwest states. In 2011 Hy-Vee recorded total sales of $7.3 billion, ranking it among the top 25 supermarket chains and the top 50 private companies in the U.S. Nearly 60,000 employee-owners carry out the company's mission of making lives easier, healthier and happier. For more information, visit www.hy-vee.com.

About Taqtile

Taqtile Mobility, a Seattle based software company, is the leading platform provider of compelling, location-integrated solutions that unite the digital world and the physical world for unparalleled real-time experiences in the retail, sports and entertainment markets.  Our platform integrates deep social networking with location, mobile commerce and vertically-specific technology to deliver unparalleled brand extension and utility for our clients and their customers.  Taqtile is headquartered in Seattle, Washington.  Find out more at www.taqtile.com, and follow us at http://www.facebook.com/taqtile.

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.  This document is not an offer, commitment, representation or warranty by AT&T and is subject to change.

SOURCE AT&T Inc.