Gridsum's Marketing Automation Suite Adopted by Vipshop

BEIJING, Feb. 7, 2018 /PRNewswire/ -- Gridsum Holding Inc. ("Gridsum" or the "Company") (NASDAQ: GSUM), a leading provider of cloud-based big-data analytics and artificial intelligence ("AI") solutions in China, today announced that Vipshop Holdings Limited (NYSE: VIPS) ("Vipshop"), a leading online discount retailer for brands in China, has been using its Marketing Automation suite successfully for several months.

Vipshop is leveraging Gridsum's cutting edge marketing and sales intelligence technology to further drive its market share and business KPIs in China's rapidly growing e-commerce sector. Gridsum's Marketing Automation suite leverages the Company's cloud-based big-data analytics and AI capabilities to analyze Vipshop consumer behavior to create highly-targeted marketing content and optimize its digital marketing spending.

Mr. Guosheng Qi, Chief Executive Officer of Gridsum, commented, "Getting a potential consumer's attention within seconds is crucial in today's highly-competitive e-commerce market. Our natural language processing (NLP) technologies enable the extraction of information about entities, correlations, sentiments and emotions from vast amounts of data including varieties of digitized documents, text converted from audio and video streams and other digital content. This helps our clients to better understand the profiles and behavior of their potential customers. Combining our NLP technologies together with our AI-driven Marketing Automation suite features which include our intelligent, multi-platform bid-optimization solution, we are able to help Vipshop improve their content marketing strategy and directly manage and automate a greater share of their digital marketing spending. Vipshop has fantastic brand recognition and I am pleased that our AI and big-data-driven Marketing Automation suite is helping them make incisive and effective data-driven decisions and increase marketing and sales efficiency."

About Vipshop Holdings Limited

Vipshop Holdings Limited is a leading online discount retailer for brands in China. Vipshop offers high quality and popular branded products to consumers throughout China at a significant discount to retail prices. Since it was founded in August 2008, the Company has rapidly built a sizeable and growing base of customers and brand partners. For more information, please visit www.vip.com.

About Gridsum 

Gridsum Holding Inc. (NASDAQ: GSUM) is a leading provider of cloud-based big-data analytics and AI solutions for multinational and domestic enterprises and government agencies in China. Gridsum's core technology, the Gridsum Big Data Platform, is built on a distributed computing framework and performs real-time multi-dimensional correlation analysis of both structured and unstructured data. This enables Gridsum's customers to identify complex relationships within their data and gain new insights that help them make better business decisions. The Company is named "Gridsum" to symbolize the combination of distributed computing (Grid) and analytics (sum). As a digital intelligence pioneer, the Company's mission is to help enterprises and government organizations in China use data in new and powerful ways to make better informed decisions and be more productive.

Safe Harbor Statement

This announcement contains forward-looking statements. These forward-looking statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements can be identified by terminology such as "may," "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "likely to" and similar statements. Among other things, quotations from management in this announcement as well as Gridsum's strategic and operational plans contain forward-looking statements. Gridsum may also make written or oral forward-looking statements in its reports filed with, or furnished to, the U.S. Securities and Exchange Commission, in its annual reports to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Gridsum's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: unexpected difficulties in Gridsum's pursuit of its goals and strategies; the unexpected developments, including slow growth, in the digital intelligence market; reduced demand for, and market acceptance of, Gridsum's solutions; difficulties keeping and strengthening relationships with customers; potentially costly research and development activities; competitions in the digital intelligence market; PRC governmental policies relating to media, software, big data, the internet, internet content providers and online advertising; and general economic and business conditions in the regions where Gridsum provides solutions and services. Further information regarding these and other risks is included in Gridsum's reports filed with, or furnished to, the Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and Gridsum undertakes no duty to update such information except as required under applicable law.

For more information, please visit http://www.gridsum.com/.

Investor Relations

Gridsum 
[email protected]

Christensen

In China 
Mr. Christian Arnell 
Phone: +86-10-5900-1548 
Email: [email protected] 

In U.S. 
Mr. Tip Fleming 
Phone: +1 917 412 3333 
Email: [email protected]

SOURCE Gridsum Holding Inc.

Related Links

http://www.gridsum.com/