Gridsum Supports Chinese New Year Marketing Campaign for China Southern Airlines

BEIJING, Feb. 14, 2018 /PRNewswire/ -- Gridsum Holding Inc. ("Gridsum" or the "Company") (NASDAQ: GSUM), a leading provider of cloud-based big-data analytics and artificial intelligence ("AI") solutions in China, today announced that China Southern Airlines Company Limited ("China Southern Airlines") (NYSE: ZNH) has launched a Chinese New Year marketing campaign using Gridsum's Marketing Automation suite. The marketing campaign will employ virtual reality ("VR") and augmented reality ("AR") technologies to create an immersive 360-degree advertising experience for users across multiple marketing channels including Baidu apps, Baidu Tieba, Weibo and WeChat. This is the first marketing campaign of its kind for an airline in China.

The Chinese New Year marketing campaign is leveraging Gridsum's Marketing Automation suite, cloud-based big-data analytics and AI capabilities to create a variety of highly-targeted marketing content. Gridsum began collaborating with China Southern Airlines in June 2017 to improve its search engine marketing campaigns on Baidu. By the end of 2017, China Southern Airline's return on its investment in search engine marketing had significantly improved from 2016, resulting in the expansion of the scope of service which now includes other search engines such as Qihoo360, Sogou, and Google among others.

Mr. Guosheng Qi, Chief Executive Officer of Gridsum, commented, "The Chinese New Year holiday is one of the most important travel periods in China and we are excited to support this first-of-its-kind marketing campaign for China Southern Airlines. By leveraging our deep experience in generating innovative highly-targeted marketing content for cross-platform campaigns, our Marketing Automation suite will help China Southern Airlines on their marketing strategy and further improve their business KPIs during China's peak travel season. With an expanded mandate from China Southern Airlines, we will continue to work closely with them to develop new value-added services and marketing content in order to help them make better data-driven business decisions and increase marketing and sales efficiency."

About China Southern Airlines Company Limited

China Southern Airlines Company Limited (NYSE: ZNH) provides commercial airline services throughout Mainland China, Hong Kong, Macau and Taiwan regions, Southeast Asia and other parts of the world.

For more information about the Company, please visit http://global.csair.com.

About Gridsum 

Gridsum Holding Inc. (NASDAQ: GSUM) is a leading provider of cloud-based big-data analytics and AI solutions for multinational and domestic enterprises and government agencies in China. Gridsum's core technology, the Gridsum Big Data Platform, is built on a distributed computing framework and performs real-time multi-dimensional correlation analysis of both structured and unstructured data. This enables Gridsum's customers to identify complex relationships within their data and gain new insights that help them make better business decisions. The Company is named "Gridsum" to symbolize the combination of distributed computing (Grid) and analytics (sum). As a digital intelligence pioneer, the Company's mission is to help enterprises and government organizations in China use data in new and powerful ways to make better informed decisions and be more productive.

Safe Harbor Statement

This announcement contains forward-looking statements. These forward-looking statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements can be identified by terminology such as "may," "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "likely to" and similar statements. Among other things, quotations from management in this announcement as well as Gridsum's strategic and operational plans contain forward-looking statements. Gridsum may also make written or oral forward-looking statements in its reports filed with, or furnished to, the U.S. Securities and Exchange Commission, in its annual reports to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Gridsum's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: unexpected difficulties in Gridsum's pursuit of its goals and strategies; the unexpected developments, including slow growth, in the digital intelligence market; reduced demand for, and market acceptance of, Gridsum's solutions; difficulties keeping and strengthening relationships with customers; potentially costly research and development activities; competitions in the digital intelligence market; PRC governmental policies relating to media, software, big data, the internet, internet content providers and online advertising; and general economic and business conditions in the regions where Gridsum provides solutions and services. Further information regarding these and other risks is included in Gridsum's reports filed with, or furnished to, the Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and Gridsum undertakes no duty to update such information except as required under applicable law.

For more information, please visit http://www.gridsum.com/.

Investor Relations

Gridsum 
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Christensen
In China 
Mr. Christian Arnell 
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SOURCE Gridsum Holding Inc.

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