Gridsum and MMA China Launch a Distributed Invalid Traffic Filter System

BEIJING, Aug. 28, 2018 /PRNewswire/ -- Gridsum Holding Inc. ("Gridsum" or the "Company") (NASDAQ: GSUM), a leading provider of cloud-based big-data analytics and artificial intelligence ("AI") solutions in China, today announced that it has cooperated with the Mobile Marketing Association China ("MMA China") on a General Invalid Traffic ("GIVT") List program to launch a Distributed Invalid Traffic Filter System (the "DIF System").

Invalid traffic is a substantial problem for marketers. The cutting edge of GIVT consists of traffic identified through routine means of filtration executed through application of machine intelligence, lists and other standardized parameter checks. In practice, GIVT traffic is identified via pattern recognition leveraging available lists of IP addresses, IMEI numbers, browser identifiers and other signatures, or from activity clearly matching non-human patterns of behavior, such as a click frequency.

Gridsum was the major contributor in adopting blockchain technology into the DIF System, with RTBAsia, the leader of the GIVT List working group leading the research and development of the DIF System. Blockchain technology features smart contracts and consensus mechanisms, allowing the DIF System to merge and filter-out invalid advertising traffic in real time.

Mr. Guosheng Qi, Chief Executive Officer of Gridsum, commented, "Gridsum was among the first members to join the GIVT List working group and the DIF Consortium Blockchain. With the use of blockchain technology, we believe that the DIF System can significantly enhance the responsiveness and traceability of the GIVT List. We remain committed to working with MMA China to solve the industry's key bottlenecks and hope that more companies join us in building a vigorous digital marketing ecosystem in China."

About Gridsum 

Gridsum Holding Inc. (NASDAQ: GSUM) is a leading provider of cloud-based big-data analytics and AI solutions for multinational and domestic enterprises and government agencies in China. Gridsum's core technology, the Gridsum Big Data Platform, is built on a distributed computing framework and performs real-time multi-dimensional correlation analysis of both structured and unstructured data. This enables Gridsum's customers to identify complex relationships within their data and gain new insights that help them make better business decisions. The Company is named "Gridsum" to symbolize the combination of distributed computing (Grid) and analytics (sum). As a digital intelligence pioneer, the Company's mission is to help enterprises and government organizations in China use data in new and powerful ways to make better informed decisions and be more productive.

Safe Harbor Statement

This announcement contains forward-looking statements. These forward-looking statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements can be identified by terminology such as "may," "will," "expects," and similar statements. Among other things, quotations from management in this announcement as well as Gridsum's strategic and operational plans contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Many factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: unexpected difficulties in Gridsum's pursuit of its goals and strategies; the unexpected developments, including slow growth, in the digital intelligence market; unexpected difficulties and potential delays in filing annual or other reports with the SEC; PRC governmental policies relating to media, software, big data, the internet, internet content providers and online advertising; and general economic and business conditions in the regions where Gridsum provides solutions and services. All information provided in this press release is as of the date of this press release, and Gridsum undertakes no duty to update such information except as required under applicable law.

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SOURCE Gridsum Holding Inc.