Grey Seeks Music At MIDEM 2013 For Red Lobster

Win a Chance to Have Your Music Featured in an Ad Campaign

News provided by

Grey

Jan 23, 2013, 04:14 ET

NEW YORK, Jan. 23, 2013 /PRNewswire/ -- Grey New York, Red Lobster's advertising agency, announced it is inviting delegates attending MIDEM's Annual Conference to submit original music.

Red Lobster, a uniquely American seafood restaurant which brought seafood to the masses in 1968, is looking for great instrumental music tracks to potentially use in their US TV and web advertising.

The tracks should be rooted in an American heritage sound told through a modern lens.

Red Lobster's tagline is "Sea Food Differently."  This is not only a tagline, but has become a mantra of their guests.  It encapsulates what's new and fresh about the brand.   Red Lobster wants to open guests' eyes to today's Red Lobster.

Details:

  • A :30 INSTRUMENTAL TRACK -- no vocals please
  • Upbeat, authentic, surprising
  • A brief introduction that is captivating and arresting out of the gate
  • A driving beat throughout
  • Have unique elements that pique interest throughout
  • Helps tell a story with intention, not stagnant
  • Can be Blues influenced, Funk influenced, Classic R&B influenced, but not Country influenced
  • Please submit as many ON BRIEF tracks as possible https://midem.sonichub.com/grey-pitch-session-2013/signup/

Submit your best original song and the top tracks act(s) will be announced by Josh Rabinowitz, Senior Vice President/Director of Music for Grey Group, during MIDEM 2013 within Grey Music Pitch Session on Tuesday, January 29, 2013, from 2:30 to 3:30pm, on Brand Central.

Josh Rabinowitz, Senior Vice President/Director of Music for Grey Group, who is widely known as the leading voice in the music and advertising space, proudly presents Grey's 6th Annual MIDEM Pitching Session.  Grey has had huge success with the MIDEM Pitch Sessions and has been able to place or use seven tracks over the last six years.  Some tracks actually have been used in over 70 countries worldwide and have been re-recorded by international artists.

About Grey

Grey New York is the flagship and largest office of Grey, the advertising network of Grey Group.  Grey Group ranks among the largest global communications companies.  Its parent company is WPP (NASDAQ: WPPGY).  Under the banner of Grey Famously Effective Since 1917, the agency serves a blue-chip client roster of many of the world's best known companies:  Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Pfizer, Canon, 3M, ETrade, NFL, Boehringer Ingelheim, Marriott Hotels & Resorts and T.J. Maxx.  FAST COMPANY named Grey in its "The World's 50 Most Innovative Companies" issue in 2010 and 2011.  (www.grey.com) 

Contact: Owen Dougherty
212-546-2551 
[email protected]

SOURCE Grey

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