GREY GOOSE® Vodka Unveils Innovative, Proprietary Facebook Application Designed to Reconnect Friends

CORAL GABLES, Fla., July 5, 2011 /PRNewswire/ -- GREY GOOSE® Vodka introduces "Summer Connections," a new application built for Facebook that encourages GREY GOOSE fans to reconnect with friends (www.facebook.com/GREYGOOSE). This initiative is part of the brand's summer engagement campaign focused on the importance of reconnecting with friends and celebrating with those who matter most.  The application launched today and is featured on the brand's Facebook page throughout the summer.  

(Photo:  http://photos.prnewswire.com/prnh/20110705/NY30175 )

Since its creation, GREY GOOSE has been synonymous with celebration and enjoying life, whether it's for a night out or entertaining at home, and "Summer Connections" strives to follow in this tradition by facilitating new, engaging experiences between friends. Through scanning recent Facebook activity, Summer Connections identifies friends (21+) with whom users have lost touch, presents photos of these friends and ways of getting back in touch. Upon selecting a friend to reconnect with, the application guides users to post an invitation on their friends' walls to reconnect over fresh GREY GOOSE summer cocktails.

"Our consumers are well connected both socially and online and because they expect the best from GREY GOOSE, we created this application to help our consumers have their best summer yet," said Shane M. Graber, vice president and managing director, GREY GOOSE Vodka.  "GREY GOOSE revolutionized the vodka category and we are proud to continue this innovative spirit through this pioneering application."

Summer Connections is the latest development in the brand's comprehensive multimedia campaign, which includes the recent launch of the 30-second televised "Reunion" TV spot and a series of experiential "Blue Door" events soon to pop-up across the nation.  In addition to Summer Connections, fans can also visit the "Celebrate the Best of Summer" hub on Facebook  (www.facebook.com/GREYGOOSE) where they can access information about GREY GOOSE Summer Soiree™ events, as well as view and share their own GREY GOOSE cocktail recipes and receive at-home entertaining tips for summer.

About GREY GOOSE® Vodka

Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France -- soft winter wheat from le grenier a ble (the breadbasket of France) and spring water from Gensac, Cognac, that is naturally filtered through Grande Champagne limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field to bottle, the expertise of the GREY GOOSE Maitre de Chai (Cellar Master), Francois Thibault, ensures an unparalleled smoothness and exceptional taste. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange and GREY GOOSE Le Citron flavored vodkas. During the past 10 years, GREY GOOSE Vodka has helped charities to raise more than $1 billion dollars.  www.GreyGoose.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the  world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; CAZADORES® 100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands.  For additional information, visit www.bacardiusa.com.

SOURCE GREY GOOSE(R) Vodka