Grey Goose Names R/GA Global Digital Agency of Record

CHICAGO, June 28, 2011 /PRNewswire/ -- R/GA, the agency for the digital age®, is pleased to announce it has been appointed global digital agency of record (AOR) for Grey Goose, the world leader in premium vodka. The agency will be responsible for developing and executing a comprehensive digital strategy stretching across multiple channels for the luxury spirit brand.

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The account will be based out of R/GA's growing Chicago office and be fully integrated with the agency's worldwide network. Work for Grey Goose will encompass a range of duties including advanced platform development and mobile and social initiatives.  

"Grey Goose Vodka is one of the best-known and most well-respected brands in its category," said Bob Greenberg, chairman, CEO, global chief creative officer at R/GA. "Being named as Grey Goose's first-ever digital AOR is a great moment and the beginning of a tremendous partnership. We look forward to working closely with Grey Goose and lending our expertise to building out a world-class digital program."

The agency will leverage its experience in digital innovation to strengthen the connections between the brand and its consumers. R/GA's agency model fosters diversity and collaboration across its global network, allowing multidisciplinary teams to work together from the inception of a project.

Luxury spirits marks the second new category for R/GA in 2011, after the agency was named digital AOR by flavoring leader McCormick & Company. The agency continues to evolve and build on its leadership position in the digital space, scaling globally along with the needs of its growing client roster.

About R/GA

R/GA is a full-service agency that transforms the way people interact with brands. A commitment to design, technology, strategy, and innovation defines R/GA's continuing legacy as an iconoclast in the world of communications and marketing. With a range of holistic offerings, including both inbound and outbound services, along with a specialization in brand development, mobile, and retail, R/GA's agency model is adaptable to the ever-changing needs of consumers in the digital landscape.

Founded in 1977, R/GA has received the most prestigious creative awards for film, broadcast, design, advertising, and interactive. It was selected Adweek's "Digital Agency of the Decade" and "Digital Agency of the Year" in 2009. Advertising Age also named R/GA one of the "Top 10 Agencies of the Decade," and included the agency on its "Digital A-List" in 2009. Headquartered in New York, R/GA is part of The Interpublic Group (NYSE:IPG), one of the world's largest advertising and marketing services organizations. For more information on R/GA, please visit us on Facebook (http://www.facebook.com/rga) and Twitter (http://twitter.com/rga).

SOURCE R/GA