Greenridge Farm Rebrands, Partners With Celebrity Chef Graham Elliot

ELK GROVE VILLAGE, Ill., April 7, 2016 /PRNewswire/ -- Widely accepted as a lifestyle rather than a fleeting trend, the shift toward natural foods continues to grow as companies offer healthier choices for shoppers. Delivering on the demand of its loyal customers, Greenridge Farm is going back to the basics of quality nutrition by revisiting its recipes and product line. Beginning in April, Chicagoland grocery shoppers can find Greenridge Farm artisanal deli meats, sausages, cheeses and condiments with a fresh new look and cleaner, all natural ingredient line.

Hand-crafted, featuring traditional European recipes and spices, Greenridge Farm products are now carefully curated down to the last detail: free of nitrates, nitrites (except for those naturally occurring in celery powder and sea salt), artificial flavors, artificial colors, phosphates, MSG, gluten and soy. The brand's meats, cheeses and condiments use only the highest quality ingredients available, including sea salt rather than iodized salt, and are sourced locally whenever possible.

"We understand our consumers are not only seeking meats that taste great and are unique in flavor, but we've also seen an increased demand for products with cleaner ingredient lines and less 'junk,'" said Sebastian Madej, Co-Founder and CEO of Greenridge Farm, Inc. "In addition to delivering on taste and quality, we took a close look at our products and made necessary changes to ensure that only ingredients found in nature are going into our meats."

Greenridge Farm delivers authentic European flavor by using original recipes, spice blends and techniques true to its origins, such as naturally double smoking Black Forest products, as traditionally prepared in Germany. Produced in small batches, the brand has mastered the art of selecting the best ingredients and focuses on freshness and quality above all else.

With more than 70 products in its portfolio, Greenridge Farm offers a wide range of deliciously distinct all-natural deli meats, sausages, cheeses and condiments, including a variety of organic options. The brand's top sellers include Black Forest Ham, Applewood Smoked Ham, Five Pepper Turkey Breast, Hickory Smoked Turkey Breast, Santa Fe Chicken Breast, Jalapeno & Cheddar Sausage and Black Forest Sausage, among others.

Chef Partnership
To kick off the brand relaunch, Greenridge Farm has teamed up with critically acclaimed chef, restaurateur and television personality Graham Elliot. Over the next two years, Chef Elliot will create recipes, digital content and serve as a spokesperson for Greenridge Farm.

"This partnership feels so natural to me because Greenridge completely aligns with my passion for high-quality, unique flavors that come together using 'old-school' techniques," said Elliot. "I love the authentic, European taste Greenridge Farm deli meats and sausages bring to the table, and it's going to be a lot of fun to roll up my sleeves and showcase the flavorful products in some new dishes."

New Look and Packaging
Additionally, all Greenridge Farm meats, cheeses and condiments have a brand new look, including an updated logo, color palette and product packaging design.

"We updated our logo and packaging graphics to ensure that our branding is reflective of what we stand for: simple, natural meat," said Madej. "We're pleased that our products have been so well-received throughout Chicagoland these past eight years and are proud to say that our packaging finally reflects our wholesome ingredients. We look forward to bringing a new look to our fans in this next chapter of our company history."

Consumers can find Greenridge Farm deli meats, cheeses and condiments at the deli case and sausages in the packaged meats section of Chicago area grocery stores, including Mariano's, Jewel, Tony's Finer Foods, Angelo Caputo's Fresh Markets, Valli Produce and more. Find more store locations on the brand's website at GreenridgeFarm.com.

ABOUT GREENRIDGE FARM 
Founded in 2008 by Michael and Sebastian Madej, Greenridge Farm remains a family-owned company that brings authentic European flavor and quality to Chicagoland by crafting artisanal deli meats, sausages, cheeses and condiments using proprietary spice blends and brines. Greenridge Farm meats are made in small batches and delivered daily to ensure each bite is a fresh, flavorful, butcher-quality experience. From slowly marinating and naturally smoking, to trimming all meat by hand, Greenridge Farm butchers take their time hand-crafting each product. To learn more about Greenridge Farm products, visit GreenridgeFarm.com and Facebook.com/GreenridgeFarm. 

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SOURCE Greenridge Farm

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http://greenridgefarm.com