Greenlight Shortlisted for Seven Dadi Awards

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Jul 18, 2013, 01:14 ET

LONDON, July 18, 2013 /PRNewswire/ --

Leading independent digital marketing agency, Greenlight, has been shortlisted in seven categories for the 2013 DADI Awards, for the exceptional results the agency's work has helped its clients, RS Components and Legal & General Investments, accomplish.

The nominations follow hot on the heels of the agency having scooped an award at The Digitals in the 'Web Analytics & Optimisation' category, which recognised Greenlight's unique approach to Paid Search that resulted in extraordinary results for Legal & General Investments, helping it achieve a 414% increase in year-on-year (YoY) revenue.

Now in their 7^th year, the Dadi Awards recognise digital excellence and reward effective digital strategies and campaigns, bringing together individuals and companies at the forefront of digital.

Greenlight has been nominated in the following categories for:

Best B2B Website or Campaign

Transforming RS Components into an online B2B powerhouse with 1222% more SEO revenue

Using Hydra, the agency's proprietary cloud-based analytics and strategy focused platform, Greenlight took a 'data first' approach to drive real returns for RS Components which achieved a 1076% increase in Google UK for product searches, a 409% increase in working day revenue and a 489% increase in overall revenue - all within just 6 months after starting the campaign.

Best Financial Services Website or Campaign

L&G Investments: Netting 414% more revenue from Paid Search for ISAs

Best Retail Website or Campaign

Retail Therapy: Transforming RS Components into an online retail powerhouse

Best Use of organic search - SEO

RS Components and SEO: Netting 1222% more revenue

Best Digital Media Strategy

L&G: Moving beyond bid management to drive 414% greater revenue

And

RS Components and SEO: Netting 1222% more revenue

Best Use of Technical Innovation

Greenlight's Hydra platform and L&G Investments

This used customer segmentation research combined with web analytics data at a granular keyword level - aggregated by Hydra, to drive a 306% (YoY) increase for L&G ISA applications via paid search, reduce average cost-per-click (CPC) rates by 80% and increase clicks by 432%.

Greenlight, which has also been ranked one of the UK's Top 100 Digital Agencies in a report published by Econsultancy, services diverse B2B and B2C verticals, clients of who include Santander, LV=, ghd, Millennium & Copthorne and Guardian Professional, part of the Guardian Group.

Winners will be announced at a dinner awards ceremony to be held at the Marriott Grosvenor Square, London on Thursday 10th October.

Notes to Editors:

About Greenlight:

Greenlight is a leading independent digital marketing agency. With over 100 blue-chip clients including Santander, New Look, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.

Greenlight is considered the premier thought leader in the sector publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London, with offices in New York.

Web: http://greenlightdigital.com

Twitter: https://twitter.com/GreenlightMKTG

SOURCE Greenlight