Greenlight: Casino Encroaches on Poker and Bingo's Share of Play
LONDON, March 2 /PRNewswire/ -- Casino has encroached on Bingo and Poker's popularity in the UK's online gaming sector, reveals the latest independent report by Greenlight, the UK's leading and award winning search marketing agency.
The report 'Gaming Sector Report – Issue 4', reveals UK online search volumes for casino-related terms in December had increased by 24% since September. This was also borne out in the online visibility stakes where the likes of Casino.com saw its share of voice in natural search increase by 7%, ascending from position 22 to eight in Greenlight's league table charting the top 60 most visible websites in natural search.
Search volume for gaming-related keywords increased from 1.7 million in October to 2 million in December.
Poker-related terms were the most searched for in December, accounting for 47%, followed by Casino (27%) then Bingo-related terms (26%). Compared to the previous quarter, volumes for Bingo and Poker remained relatively consistent.
Greenlight's report used industry data to classify 430 of the most popular search terms that consumers in the UK use to find gaming websites and totalled the number of times each one was used. This gives an indication of the audience size and a profile of how Google users went about their searches for Gaming websites in December. The data was then collated, and league tables for the most visible website in natural and paid search created for the gaming sector.
Overall in natural search, 888.com, Wikipedia.org and pokerstars.com were the top three most visible websites in natural search. Respectively they accounted for 39%, 32% and 17% share of visibility.
In paid search overall, 888Ladies was the most visible advertiser with 32% share of visibility, an 18% increase on September. In second place was WilliamHillBingo, having not previously featured in Greenlight's top 60 league table in September. In at third position was WinkBingo with 24%.
According to Greenlight Search, despite the decrease in search volume for bingo keywords in December, the top four advertisers were all bingo websites. Of the top 10 advertisers, five were bingo-specific sites, 4 were poker sites and one was a multi-product site: 888.com.
Please note: If you plan to run this story online, please link any references to Greenlight via the following:
http://www.greenlightsearch.com/sectorreports/gaming.html
Notes to Editors:
To arrange an interview or for further information about this report contact:
Krishna Rao or Beatriz Bailey
Web: http://www.greenlightsearch.com
About Greenlight
Greenlight is an independent specialist Search Engine Optimization and PPC consulting and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Vodafone, British Gas, Interflora, Co-operative Financial Services and ghd, and a multitude of awards to its name, Greenlight is a leader in the search marketing space, and is recognised worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.
In addition, Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at most trade events, and delivering a highly respected search training programme in conjunction with the IDM. Greenlight was founded in 2001 and is headquartered in London, with offices in New York.
http://mediacentre.greenlightsearch.com/press-releases/
Greenlight Search on uk.topseos.com
SOURCE Greenlight
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