GREENIES™ Brand Targets Pet Dental Health Month To Educate Dog-Owners On Canine Oral Care

Humorous Ad campaign Titled "British Teeth" Aims to raise awareness of Dogs Affected by Periodontal Disease

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Jan 30, 2017, 08:00 ET

FRANKLIN, Tenn., Jan. 30, 2017 /PRNewswire/ -- American dogs everywhere are suffering. No, it's not non-organic dog beds, cancelled K9 spa retreats or shamefully sheer shaves at the groomers. American dogs are affected by "Anglo-canine-asitis"ⁱ. Or more simply, a lapse in oral hygiene.

Periodontal disease is currently the number one diagnosed disease in pets¹. The GREENIES™ Brand has released a cheeky new campaign, titled "British Teeth," reminding dog-owners on the importance of dental health for their canine companion, and the role GREENIES™ Canine Dental Treats can play to help control plaque and tarter. Timed appropriately with National Pet Dental Health Month in February, the campaign was created by UK-based ad agency, Adam & Eve/DDB London. The video (link) portrays a veterinarian explaining humorous scenarios of a fictitious problem for dogs worldwide, "British Teeth Disorder^"i^. The campaign features an array of hyperbolic characters from all walks of life with one thing in common, questionable dental hygiene. The video ends with a smile from the vet and his dog, with amazing teeth thanks in part to GREENIES™ Canine Dental Chews.

"By the age of three, almost 76 percent of dogs show signs of oral hygiene issues"², said Anna Rudeva, Marketing Director, Dog Treats. "The GREENIES™ Brand is a leader in the pet oral care category, and we saw this as an opportunity to shed light on a serious issue in a tongue-in-cheek, playful way. Our goal is to educate dog-owners about the prevalence of periodontal disease and convey the importance of oral care as part of your pet's regular routine in a way consumers will remember."

GREENIES™ Canine Dental Treats are proven to fight both plaque and tartar buildup, freshen breath and help maintain healthy teeth and gums. Designed for daily treating, these dental treats are low in fat and nutritionally complete for adult dogs.

The campaign is digitally focused including social media posts, earned media, YouTube and partnerships on popular platforms such as Amazon.

For more information on GREENIES™ treats, visit Facebook.com/Greenies, Twitter.com/Greenies or www.Greenies.com/dogs

About Mars, Incorporated
Mars, Incorporated is a leading manufacturer of natural¹ pet food products sold exclusively at pet specialty stores. The company has been making "The World's Best Pet Food" for more than 80 years and is dedicated to quality, excellence and innovation in dog and cat nutrition offering healthful formulas for every pet's life stage, activity level and size. Mars's family of brands includes MAX™, NATURAL CHOICE™, and ULTRA™ pet food brands in addition to the GREENIES™ brands, which include the #1 vet-recommended canine dental chews and feline dental treats² and PILL POCKETS™ treats. For more information, please visit www.nutro.com and www.greenies.com.

¹ 2011 BANFIELD State of Pet Health Report
² 2016 BANFIELD State of Pet Health Report

1 Natural fortified with added vitamins, minerals and other trace nutrients.
2 Among U.S. veterinarians that recommend dental chews/treats for at-home oral care.

^®/™ Trademarks ^© Mars, Incorporated 2017. U.S. Pat. No. D587,428.

^{i Anglocanineastis is not an actual condition.}

SOURCE Mars, Incorporated