Green Man Gaming Partners With Cloudant to Scale Digital E-Commerce Platform With NoSQL Database Service

LONDON and BOSTON, Sept. 30, 2013 /PRNewswire/ -- Green Man Gaming, one of the world's fastest-growing online games retailers, has partnered with distributed database-as-a-service (DBaaS) provider Cloudant to manage and deliver database performance and scalability for the next stage of the gaming company's growth.

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With significant growth in the past year, Green Man Gaming needed to scale to a more efficient model. Cloudant manages database information, which is replicated across a Cloudant database cluster on SoftLayer® hosted infrastructure, providing 24x7 high performance and availability for Green Man Gaming customers worldwide. Account transactions are inserted as new JSON documents, and Cloudant's incremental MapReduce engine constantly updates changing balances with little overhead.

"Partnering with Cloudant is a true sign of how much our business has grown and how committed we are to supporting our eager audience of core gamers with best-in-class technology services," said Green Man Gaming Co-Founder and EVP of Engineering Lee Packham. "Cloudant will be invaluable in providing a scalable managed service that can meet epic demand spikes, especially as we head into our busiest time of the year with the launches of the Xbox One and PlayStation 4."

Green Man Gaming initially ran its own NoSQL database when the company launched in 2010, using the database's MapReduce functionality to keep customer account balances up to date. As business grew, they switched to managed NoSQL DBaaS from Cloudant to redundantly store and confidently support massive traffic spikes brought on by rapid growth. Today, Green Man Gaming stores 500 gigabytes of data on Cloudant, which is stored in triplicate across its database cluster to ensure high availability.

"Peak concurrency is now ten times what we were seeing just 12 months ago," said Packham. "Knowing that we have proactive support from the same people who actually wrote Cloudant's software — some of the only people in the world who have experience with databases at this size and scale — that kind of technical support is invaluable to us. It gives me even more confidence when we run promotions and sales that send a ton of traffic to the site."

The Cloudant DBaaS is hosted and scaled across multiple data centers worldwide. With a RESTful JSON API, an incremental MapReduce engine, and built-in full-text search based on Apache Lucene, Cloudant delivers low-latency, highly-available data layer performance by distributing data access closer to the network edge.

"Green Man Gaming is a great example of how Cloudant delivers peace of mind to its customers. For new Web applications in critical markets like online retail, our DBaaS provides a reliable, scalable, high-performance solution that they don't need to worry about," said Cloudant CEO Derek Schoettle. "Our partnership with Green Man Gaming enables them to continue their impressive growth trajectory without compromising service excellence."

For a free Cloudant account, go to https://cloudant.com/sign-up/ to get started.

About Green Man Gaming and Playfire

Founded in 2010, Green Man Gaming (GMG) is the leading UK-based digital retailer for PC games, selling more than 4,000 titles from 180 publishing partners in over 190 countries around the world. In July 2012, GMG extended the consumer offer further, launching online retail sales of PC-DVD, Xbox and PS3 games, as well as consoles and peripherals, offering even more choice to the gaming market.

In July 2012, GMG acquired Playfire, a huge and vibrant global social network of core gamers. This service allows consumers to automatically track their in-game achievements, trophies and gameplay, as well as follow other gamers' achievements and conversations about the games they love. With over 950m game data points registered by the large global network of gamers and 1.5 billion achievements and trophies won, Playfire has become a vital part of GMG's focus on the core gaming audience.

GMG recently launched a Trade-in service for Xbox 360 and PS3 games in the UK in June 2013 and rolled this out with a promotion to pre-order the highly anticipated PS4 and Xbox One. GMG has also been operating a unique platform (patent-pending) for managing digital game trade-in and resale since 2010.

Store: http://www.greenmangaming.com 
Forum: https://forums.playfire.com/gmg 
Follow Green Man Gaming on Twitter: www.twitter.com/greenmangaming 
Become a Fan on Facebook: http://www.facebook.com/greenmangaming

About Cloudant

Cloudant provides the world's first globally distributed database-as-a-service (DBaaS) for loading, storing, analyzing, and distributing operational application data for developers of large and/or fast-growing Web and mobile applications. Cloudant's DBaaS is a managed service that helps developers eliminate the delays, costs, and distractions inherent in working with databases and their administrators, while providing unmatched scalability, availability, and performance. This capability accelerates time-to-market and time-to-innovation because it frees developers from the mechanics of data management so they can focus exclusively on creating great applications. Cloudant is privately held and backed by top-tier investors including Avalon Ventures, Devonshire Investors, the private equity firm affiliated with Fidelity Investments, In-Q-Tel, Rackspace® Hosting, Samsung Venture Investment Corporation, Toba Capital, and Y Combinator.

For more information, visit https://cloudant.com/.

For more information please contact:
Green Man Gaming:
Darren Cairns, Executive Vice President, Marketing
Tel: +442071352274
E: [email protected] – Assets available on request.

Cloudant:
Mark Daly, Davies Murphy Group
Tel: +1-781-418-2411
E: [email protected]

SOURCE Cloudant

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