Green Innovations to Launch North America's First Tree-Free Bamboo-Based Bath Tissue

MIAMI, May 1, 2013 /PRNewswire/ -- Green Innovations Ltd. (OTCQB: GNIN) (OTCBB: GNIN) ("Green Innovations" or the "Company") is pleased to announce that its wholly-owned subsidiary, Green Hygienics, Inc. ("Green Hygienics" or "GHI"), is set to launch an exclusively licensed line of tree-free bamboo-based bath tissue. 

This launch will be the first ever tree-free bamboo fiber-based toilet paper products available in the North American market.  The new products will be sold under the established GHI "Sensational" brand. 

"The bath tissue market in North America is absolutely enormous, valued at an estimated $21.6 billion annually, and we feel that tree-free bamboo is going to quickly establish itself as the fastest growing and highest margin component of the industry," stated Philip Rundle, CEO of Green Innovations.  "Our supply partners are at the cutting edge of the manufacturing capabilities that make these eco-friendly products possible on a global volume scale.  Through our exclusive licensing deal, we intend to take advantage of our first to market status by quickly launching the new tree-free bamboo-based 'Sensational' branded bath tissue across North America.  We feel it could rapidly become our highest demand product and provide significant revenues to the Company."

GHI is currently finalizing samples and packaging for the North American market and expects to be offering product to wholesalers and retailers in less than 60 days.  For an advanced look at the new tree-free bamboo-based "Sensational" tissue paper packaging design, interested parties are encouraged to visit the Company website at www.greeninnovationsltd.com/sensational/bamboo.html.

About Green Innovations Ltd.

Green Innovations Ltd., through its wholly-owned subsidiary Green Hygienics, Inc., is the exclusive licensed North American distributor of American Hygienics Corporation's 100% tree-free bamboo-based product line, including personal care and paper-based goods.  The Company provides consumers the opportunity to enjoy high-quality and performance eco-friendly goods from dedicated experts that have been producing bamboo products for over a decade, along with the cost-benefit of local raw material manufacturing, and the satisfaction of knowing that by using these products they are doing their part to reduce their carbon footprint and to continue the movement towards a more healthy and sustainable planet. 

For further information regarding Green Innovations Ltd., contact:

Green Innovations Investor Relations 
(866) 947-5567 (Toll-free) 
E-mail: [email protected]  
Website: www.greeninnovationsltd.com

Forward-Looking Statements

This press release contains "forward-looking statements".  Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, and specifically references to potentially offering new products, increasing the number of retailers, and building recurring revenues.  The reader can identify these forward-looking statements by forward-looking words such as "may," "will," "expect," "potential," "anticipate," "forecast," "believe," "estimate," "project," "plan," "continue" or similar words.  The reader should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information.  Forward-looking statements include, but are not limited to, statements regarding potential products, customers, revenues, expansion efforts, and future plans and objectives of Green Innovations Ltd. ("Green Innovations").  The risk factors listed in our disclosure documents and the cautionary language on this website provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by Green Innovations in its forward-looking statements. Actual results relating to, among other things, product launch, sales, customer acceptance and market share could differ materially from those currently anticipated in such statements.  Factors affecting forward-looking statements include: consumer preferences, competition from more established brands, ability to develop market share; changes in the operating costs; changes in economic conditions, foreign exchange and other financial markets; changes of the interest rates on borrowings; hedging activities that Green Innovations develops or produces; changes in the investments levels; litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which Green Innovations operates; technological, mechanical and operational difficulties encountered in connection with Green Innovations' development activities; and labor relation matters and costs.  The reader should refer to the risk disclosures set out in the periodic reports and other disclosure documents filed by Green Innovations from time to time with the Securities and Exchange Commission and other regulatory authorities.

SOURCE Green Innovations Ltd.

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