Green Innovations Subsidiary Finalizes Agreement to Acquire the Worldwide Rights to Clearly Herbal Brand Trademarks

MIAMI, April 5, 2013 /PRNewswire/ -- Green Innovations Ltd. (OTCQB: GNIN) (OTCBB: GNIN) ("Green Innovations" or the "Company") is pleased to announce that its wholly-owned subsidiary, Green Hygienics, Inc. ("Green Hygienics"), has finalized an agreement to acquire the worldwide rights to the Clearly Herbal brand trademarks.  

Under terms of the agreement between Green Hygienics and Clearly Herbal International ("CHI"), Green Hygienics will acquire a 100% interest in the worldwide rights to the Clearly Herbal brand trademarks.  In addition, Green Hygienics and CHI will execute a licensing agreement providing CHI the exclusive use of the Clearly Herbal trademarks within the United Kingdom.

"The acquisition of the popular Clearly Herbal trademarks will lift us from the level of product licensee to the level of established brand owner and developer," stated Bruce Harmon, CEO of Green Innovations.  "This is an important and positive step forward that we expect will significantly improve our ability to control and rapidly position the popular Clearly Herbal brand of products in the North American market with national retailers and private label suppliers."

Clearly Herbal produces a wide-range of 100% natural baby care products and is a very well-known brand in Western Europe and the United Kingdom.  Clearly Herbal is the #1 selling brand of Natural Herbal and Bamboo wipes in the world.  Clearly Herbal Natural wipes have won numerous industry awards and are unmatched in the market place in terms of quality and value.  Clearly Herbal baby wipes contain award-winning formulations consisting of alcohol free, perfume free and lanolin free ranges.  Clearly Herbal Bamboo wipes utilize the proprietary Fast Rate Biodegradable™ that allows them to biodegrade back into the environment in just weeks rather than years.  For additional information visit Clearly Herbal's website at www.clearlyherbal.com.

Mr. Harmon concluded, "The award winning Clearly Herbal brand is already very well known in the UK and we feel it that can be just as popular here in North America and potentially on a global scale.  Directly controlling 100% of Clearly Herbal trademarks is a game changing event that will allow us to closely manage overall brand growth, pricing, marketing, and potential new national distribution accounts."

About Green Innovations Ltd.

Green Innovations Ltd., through its wholly-owned subsidiary Green Hygienics, Inc., is the exclusive licensed North American distributor of American Hygienics Corporation's 100% tree-free bamboo-based product line, including personal care and paper-based goods.  The Company provides consumers the opportunity to enjoy high-quality and performance eco-friendly goods from dedicated experts that have been producing bamboo products for over a decade, along with the cost-benefit of local raw material manufacturing, and the satisfaction of knowing that by using these products they are doing their part to reduce their carbon footprint and to continue the movement towards a more healthy and sustainable planet. 

For further information regarding Green Innovations Ltd., contact:

Green Innovations Investor Relations
(866) 947-5567 (Toll-free)
E-mail: [email protected]  
Website: www.greeninnovationsltd.com

Forward-Looking Statements

This press release contains "forward-looking statements".  Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, and specifically references to the potential popularity of Clearly Herbal  products in North America and the Company's ability to expand its offerings.  The reader can identify these forward-looking statements by forward-looking words such as "may," "will," "expect," "potential," "anticipate," "forecast," "believe," "estimate," "project," "plan," "continue" or similar words.  The reader should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information.  Forward-looking statements include, but are not limited to, statements regarding potential products, customers, revenues, expansion efforts, and future plans and objectives of Green Innovations Ltd. ("Green Innovations").  The risk factors listed in our disclosure documents and the cautionary language on this website provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by Green Innovations in its forward-looking statements. Actual results relating to, among other things, product launch, sales, customer acceptance and market share could differ materially from those currently anticipated in such statements.  Factors affecting forward-looking statements include: consumer preferences, competition from more established brands, ability to develop market share; changes in the operating costs; changes in economic conditions, foreign exchange and other financial markets; changes of the interest rates on borrowings; hedging activities that Green Innovations develops or produces; changes in the investments levels; litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which Green Innovations operates; technological, mechanical and operational difficulties encountered in connection with Green Innovations' development activities; and labor relation matters and costs.  The reader should refer to the risk disclosures set out in the periodic reports and other disclosure documents filed by Green Innovations from time to time with the Securities and Exchange Commission and other regulatory authorities.

SOURCE Green Innovations Ltd.

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