Green Innovations Advances Distribution Approval Process with Topco Associates

MIAMI, March 14, 2013 /PRNewswire/ -- Green Innovations Ltd. (OTCQB: GNIN) (OTCBB: GNIN) ("Green Innovations" or the "Company") is pleased to announce that its wholly-owned subsidiary, Green Hygienics, Inc. ("Green Hygienics"), is currently in the process of obtaining final approval for several of its flagship products to be distributed by Topco Associates LLC ("Topco"), a member-owned co-operative buying organization serving supermarket retailers, food wholesalers, and foodservice companies.   

"Topco Associates has a long history as an innovative co-operative brand builder and we are very pleased that they have expressed an interest in distributing our high quality flagship products to their retail and wholesale members," stated Mr. Bruce Harmon, Chief Executive Officer of Green Innovations.  "It is expected that after a short quality testing process, each of the selected Green Hygienics product will be made available to Topco's extensive national retail and wholesale distribution network, potentially in various packaging formats."

Topco is a privately-held company that provides innovative business solutions for its food industry member-owners and customers.  Topco leverages the collective volume, knowledge and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities.  Topco's membership collectively represents billions in retail sales volume with thousands of stores. 

Topco provides procurement, quality assurance, packaging and other services exclusively for its member-owners, which include supermarket retailers, food wholesalers and foodservice companies. As a co-operative, Topco has no conflicting profit motive because it distributes all earnings back to its member-owners based on their level of participation.

"Green Hygienics sales and marketing efforts have already made inroads with several of Topco's members that have directly expressed an interest in carrying our products, if they were made available through the Topco channel network," stated Tray Harrison, National Sales Manager of Green Hygienics.  "We anticipate that many of these co-op members and others will purchase Green Hygienics product following a successful Topco testing and approval process."

 About Green Innovations Ltd.

Green Innovations Ltd., through its wholly-owned subsidiary Green Hygienics, Inc., is the exclusive licensed North American distributor of American Hygienics Corporation's 100% tree-free bamboo-based product line, including personal care and paper-based goods.  The Company provides consumers the opportunity to enjoy high-quality and performance eco-friendly goods from dedicated experts that have been producing bamboo products for over a decade, along with the cost-benefit of local raw material manufacturing, and the satisfaction of knowing that by using these products they are doing their part to reduce their carbon footprint and to continue the movement towards a more healthy and sustainable planet. 

For further information regarding Green Innovations Ltd., contact:

Green Innovations Investor Relations
(866) 947-5567 (Toll-free)
E-mail: [email protected]
Website: www.greeninnovationsltd.com

Disclaimer

This press release contains "forward-looking statements".  Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, and specifically references to potential approval for sale by Topco Associates and potential purchase orders from Topco Associates member companies.  The reader can identify these forward-looking statements by forward-looking words such as "may," "will," "expect," "potential," "anticipate," "forecast," "believe," "estimate," "project," "plan," "continue" or similar words.  The reader should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information.  Forward-looking statements include, but are not limited to, statements regarding potential products, customers, revenues, expansion efforts, and future plans and objectives of Green Innovations Ltd. ("Green Innovations").  The risk factors listed in our disclosure documents and the cautionary language on this website provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by Green Innovations in its forward-looking statements. Actual results relating to, among other things, product launch, sales, customer acceptance and market share could differ materially from those currently anticipated in such statements.  Factors affecting forward-looking statements include: consumer preferences, competition from more established brands, ability to develop market share; changes in the operating costs; changes in economic conditions, foreign exchange and other financial markets; changes of the interest rates on borrowings; hedging activities that Green Innovations develops or produces; changes in the investments levels; litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which Green Innovations operates; technological, mechanical and operational difficulties encountered in connection with Green Innovations' development activities; and labor relation matters and costs.  The reader should refer to the risk disclosures set out in the periodic reports and other disclosure documents filed by Green Innovations from time to time with the Securities and Exchange Commission and other regulatory authorities.

SOURCE Green Innovations Ltd.