Green Earth Technologies' G-OIL® Motor Oil and Appearance Products Roll Out at Strauss Auto

WHITE PLAINS, N.Y., June 30, 2011 /PRNewswire/ -- Green Earth Technologies, Inc. (OTCBB: GETG), a leading manufacturer and marketer of "green" environmentally safer consumer packaged goods and products, announced today the distribution of G-OIL motor oil in all 24 New Jersey locations of Strauss Auto and the full line of "G"-Branded automotive appearance products in all 52 locations throughout the Tri-State area.  Strauss Auto is a long time tri-state area automotive aftermarket fixture that addresses the needs of the automotive consumer with a wide assortment of aftermarket products as well as focusing on service, tires and other repair segments.  

Beginning this holiday weekend, Strauss Auto will promote G-OIL with a special 4th of July double rebate promotion and consumers can purchase both quart and gallon sizes of G-OIL, the world's first and only American Petroleum Institute's (API) SM Certified 5W-30 Bio-Based motor oil.   Strauss will also be servicing the environmentally friendly and high performance motor oil in their 250+ service bays.

"Strauss Auto has been a trusted retailer in the automotive space since 1919 and we are thrilled that they are offering G-OIL as both a service oil change option as well as a consumer option for in-store purchase," says Jeffrey Loch, Green Earth Technologies' President and CMO.  "As consumers hit the road for their summer trips, we hope they make the environmentally friendly decision and pick G-OIL motor oil."

"We are committed to providing our customers with a wide range of high quality automotive products and are proud to work with Green Earth Technologies and support all of the 'G'-Branded products, products that are not only green, but offer high performance," said Glenn Lambert VP Merchandise Group at Strauss Auto.    

ABOUT GREEN EARTH TECHNOLOGIES

Green Earth Technologies produces G-branded superior performing green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise; meaning that consumers can now "do their part" without having to give up performance or value.  "Save the Earth - Sacrifice Nothing®" is the Company's tagline. The "G" family of products include G-OIL®, G-MARINE™, G-FUEL™, G-WASH™, G-GLASS™, and G-CLEAN™, and are offered in a wide range of automotive, outdoor power equipment and household performance and cleaning categories.  G.E.T. products are now readily available on the internet at Amazon.com as well as at a variety or retailers and lube centers, including: The Home Depot, Wal-Mart Stores Inc., Strauss Auto Stores, Canadian Tire Corp. (CTC), Fred Meyer, Kroger, Albertson's, Giant, Shop Rite, VIP, National Auto Stores, Do It Best, Lex Brodie's Tire Company, Honest One and participating ACE & True Value dealers.  Please visit www.getg.com for the latest news and in-depth information about GET and its brands.

Statements made in this release that relate to future plans, events, financial results or performance are forward-looking statements as defined under the Private Securities Litigation Reform Act of 1995. These statements are based upon current information and expectations. Actual results may differ materially from those anticipated as a result of certain risks and uncertainties. Investors should also be aware that while the Company from time to time does communicate with securities analysts, it is against the Company's policy to disclose to them any material non-public information or other confidential commercial information. Investors should not assume that the Company agrees with any report issued by any analyst or with any statements, projections, forecasts or opinions contained in any such report.

SOURCE Green Earth Technologies, Inc.

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