Green America Launches Green Deals: 'Groupon for Greenies'

Online Daily Deals Available From a Variety of Green Companies Around U.S.; More than 100,000 Signed on to Green Deals in the Testing Phase.

WASHINGTON, Jan. 5, 2011 /PRNewswire-USNewswire/ -- Fans of deal-of-the-day sites such as Groupon and LivingSocial now have an environmentally friendly shopping option.  

Green America and its partner Q4 Marketing have launched Green Deals (http://www.GreenDeals.org), a Web site that provides people who care about good deals and going green with daily deals from local and national online green companies.  Over 100,000 people are already signed on to Green Deals.  All participating companies meet Green America's strict standards for social and environmental responsibility.  

Green Deals also features tips on everyday green living, coupons, and other offers from their Green Approved Businesses.  Recent deals have included organic chocolates, green cleaning supplies, and environmentally friendly water bottles.

Green America Executive Director Alisa Gravitz said: "Green Deals helps Americans who are tightening their belts live a green life and save money at the same time.  From household necessities to great gift ideas, Green Deals provides terrific products from businesses that have been screened by Green America for their social and environmental responsibility."

There is no shortage of green companies that want to be part of Green Deals.  "While there are a number of daily deal sites on the Web, Green Deals is composed entirely of the kind of values-driven consumers we want to reach,"  said Rosamaria Caballero, founder, Green Irene LLC.

Jay Parekh, chief operating officer, Hydros Bottle, said:  "Running a Green Deal helped connect us directly with conscious consumers that are often thought-leaders within their social networks -- the very customers that have the potential to become brand evangelists -- all within a group buying model."

(Green America, Q4 Marketing, and Green Deals are not associated with Groupon or LivingSocial.  Those organizations are referred to here strictly to encourage an understanding of the type of deal-of-the-day site that Green Deals is.)

Green America is United States' leading green economy organization.  To receive Green America's publications, participate in Green Festivals, or to get its free e-newsletter, visit http://www.GreenAmerica.org, email [email protected], or call at 800-58-GREEN.

Q4 Marketing and Media Group is a boutique Internet Marketing firm that has extensive experience in B2C lead generation, website development and management, and online media buying and planning services.  Visit http://www.q4marketing.com.

SOURCE Green America, Washington, D.C.