Greater Twin Cities United Way Selects CoreMotives as its Marketing Automation Provider

ATLANTA, Aug. 15, 2012 /PRNewswire/ -- CoreMotives, a Silverpop™ company, today announces it has been selected by Greater Twin Cities United Way as its marketing automation provider.  The nonprofit organization, which is focused on tackling poverty and improving the basic needs, education and health in the Greater Twin Cities area, will use CoreMotives technology to more effectively engage its donor base through more segmented and relevant digital marketing efforts.

"A donor wants to be engaged in a way that is relevant and meaningful to him, and we need a much more robust email marketing tool to enable this," said Kathy Hollenhorst, senior vice president of marketing at Greater Twin Cities United Way. "We were seeking a tool that easily creates unique messaging for unique donor groups while also operating more efficiently, and it was very important to us to have a system that operated from within Microsoft Dynamics CRM.  CoreMotives proved to be the best fit for us as we can step up our marketing efforts without having to learn a new interface." 

By using CoreMotives, Greater Twin Cities United Way plans to implement a more strategic and sophisticated approach to its efforts. Specifically, they aim to grow the number of email addresses in their database and then stay more connected with these contacts by distributing more targeted messages using features such as Dynamic Content. 

"Greater Twin Cities United Way is a perfect example of an organization that can benefit from the CoreMotives solution," said CoreMotives co-founder Rhett Thompson. "While most marketers are now charged with 'doing more with less' this is especially true for our nonprofit customers. We are excited that Greater Twin Cities United Way will now be able to leverage their recipients' preferences to deliver more sophisticated, targeted messages from a system that they are already comfortable using. We're eager to see the results they are able to drive through more advanced digital marketing."      

About Greater Twin Cities United Way

Greater Twin Cities United Way addresses our community's most critical issues through the Agenda for Lasting Change – 10 measurable goals to create pathways out of poverty. We partner with business, government and nonprofit organizations to create lasting solutions and carry out our call-to-action to LIVE UNITED by encouraging everyone to Give. Advocate. Volunteer. Greater Twin Cities United Way is an independent organization serving Anoka, Carver, Chisago, Dakota, Hennepin, Isanti, Ramsey, Scott and western Washington counties. Join the movement. LIVE UNITED. For more information visit www.unitedwaytwincities.org or call (612) 340-7400.   

About Silverpop:

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex—so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 4,000 brands around the globe.  Visit us at silverpop.com. 

About CoreMotives
CoreMotives, a Silverpop company is the number one marketing automation vendor in the Microsoft Dynamics CRM space, with more than 1,200 accounts in 34 countries. The CoreMotives solution is embedded within Microsoft Dynamics CRM and offers an instant-on marketing solution to the more than 2 million Microsoft Dynamics CRM users worldwide. Leading global brands trust CoreMotives for email marketing, nurture marketing, web forms, surveys and alert notifications all from within Microsoft Dynamics CRM. CoreMotives is marketing power for Microsoft Dynamics CRM. For more information, visit www.coremotives.com. 

SOURCE Silverpop