Grass Roots America Deploys InComm's Physical Fulfillment Solution to Streamline Physical and Digital Prepaid Card Delivery

Solution enables all prepaid fulfillment through a single API, providing greater efficiency, security, and insight

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Jul 30, 2014, 09:00 ET

ATLANTA, July 30, 2014 /PRNewswire/ -- InComm, a leading prepaid product and transaction services company, today announced that Grass Roots America, Inc. has launched InComm's physical fulfillment solution which enables bulk and individual fulfillment for both physical and digital prepaid cards through a single API. The solution helps Grass Roots America to improve efficiency and provide a better customer experience while leveraging InComm's global reach and expansive portfolio of prepaid options, which includes open-loop cards, closed-loop gift cards, gaming, digital content, and wireless.

"InComm's platform further supports Grass Roots America's development initiatives as a leading provider of national and global incentive programs, allowing Grass Roots America to offer our customers an increased variety of options," said Tony Atkinson, President and CEO at Grass Roots America. "By working with InComm, we can collectively boost efficiency and enhance our customer experience. InComm's technology, ever-expanding catalog, and global reach make this solution the best for Grass Roots America's current and future development."

Offering physical fulfillment of cards extends the digital fulfillment capabilities already provided by the InComm Digital Solutions (IDS) platform, giving distribution partners one API connection that serves as a single source for bulk and individual fulfillment. Benefits include:

Provides multiple options via one API: open- and closed-loop prepaid cards, physical and digital delivery, bulk and individual fulfillment, and robust management tools
Supports a wide variety of programs: B2B and B2C, loyalty, incentives, employee rewards, and promotions
Outsources the need to procure inventory, reducing costs and risk: cards are activated in real time when they are shipped/delivered
Provides extensive reporting and customer service tools in real time through the IDS online management portal
Enables unique insight into digital card usage, including when the card was viewed, where it was viewed, and what type of device viewed the card

"We have worked with Grass Roots America for years, so we're thrilled to see them now leverage our platform for both physical and digital prepaid fulfillment," said Mike Fletcher, General Manager at InComm Digital Solutions. "Research shows that today's consumer wants the opportunity to choose between a physical or digital card, and that's why loyalty and incentives companies such as Grass Roots America are deploying InComm's physical fulfillment solution. Grass Roots America can provide a superior customer experience but rely on InComm to do all the heavy lifting, including leveraging our direct relationships with leading brands."

About InComm
InComm is a leading provider of cutting-edge prepaid products, services and transaction technologies to retailers, brands and consumers. InComm supports more than 400,000 points of distribution and helps retailers build prepaid card destinations, connects brands with new markets and gives consumers a simple, secure shopping experience. InComm stays ahead of emerging trends by analyzing market needs and leveraging its global, innovative commerce platform, go-to-market expertise and extensive partner relationships. With 123 global patents, InComm is headquartered in Atlanta and has offices in North and South America, Europe and the Asia-Pacific region. For more information, visit www.incomm.com or follow us on Twitter at www.twitter.com/incomm.

About Grass Roots America
Headquartered in Miami, Florida, Grass Roots America is an international performance improvement company. With 27 offices in 17 countries, Grass Roots America partners with companies to reward, incentivize, and inspire the people with whom they work. They provide clients with guidance on reward selection, customer service, local legislation and tax, fulfillment, business practices, and culture. Grass Roots America currently services more than 60 percent of the top 100 global brands.To learn more about Grass Roots America, please visit their website at www.grassrootsamerica.com.

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SOURCE InComm