Grain Foods Foundation Goes Red In Support Of The American Heart Association

Organization Supports New York City Go Red For Women Luncheon, Spreads Awareness of Grains' Role in Heart Health

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Feb 20, 2014, 02:33 ET

WASHINGTON, Feb. 20, 2014 /PRNewswire/ -- More women die of heart disease than of any other cause; however, only one in five women believes it is her greatest health threat. With this in mind, the Grain Foods Foundation is partnering with the American Heart Association's Go Red For Women movement to generate awareness of the disease and promote women's heart health. Grain Foods Foundation is sponsoring the Go Red For Women New York City Luncheon on March 4, 2014, and partnering with Dr. Suzanne Steinbaum, a member of its Scientific Advisory Board, to highlight the role diet can play in prevention.

Studies show that maintaining a healthy diet and physical activity can reduce the risk of heart disease by as much as 80 percent. New guidelines from the American Heart Association emphasize a balanced diet that includes fruits, vegetables, poultry, fish, and a variety of grains, including whole grains. Studies have found that consuming three servings of whole grains per day can significantly cut one's risk of heart disease. Furthermore, grains can also play a role in controlling cholesterol, weight, and blood pressure, which all contribute to heart health.

"It is essential for consumers to understand the importance of balance to achieving heart health, and that includes diet," said Dr. Suzanne Steinbaum, a Grain Foods Foundation Scientific Advisory Board member and American Heart Association Go Red For Women spokesperson. "For example, eating whole grains will help you become healthier and is a great way to reduce risk factors for heart disease, like high cholesterol. It's estimated that 80 percent of all cardiovascular events are preventable and treatable, and whole grains' contribution should not be overlooked."

In support of the Go Red For Women movement, Grain Foods Foundation is a Heart of Silver Sponsor at the New York City Luncheon at the Hilton New York Hotel. Grain Foods Foundation's sponsorship will reach 2,000 high-risk minority women through Have Faith in Heart events. The organization will also be generating awareness of grains' role in preventing heart disease and tips for overall heart health via its social media channels, including Facebook, Twitter and Pinterest, and its website, GrainsForYourBrain.org.

"The passionate support from organizations like Grain Foods Foundation has made it possible for Go Red For Women to generate awareness of heart disease among women each year," said Jennifer Perez, Go Red For Women Metro NY Director. "We are thankful for Grain Foods Foundation's support of our 2014 New York City Luncheon and help in educating consumers about heart health."

The 2014 New York City Go Red For Women Luncheon, expected to raise nearly $1.5 million for research and education, will bring together AHA representatives and supporters, including Grain Foods Foundation, to celebrate survivors and inspire the community to continue the fight.

Grain Foods Foundation has heart-healthy recipes in the Grains in Your Kitchen section of GrainsForYourBrain.org. The site also has expert nutrition advice from Dr. Steinbaum and other Scientific Advisory Board members, as well as video tips for including more wholesome bread and grains in your diet.

ABOUT THE GRAIN FOODS FOUNDATION
The Grain Foods Foundation, a joint venture of members of the milling, baking and allied industries formed in 2004, is dedicated to advancing public understanding of the beneficial role grain-based foods play in the human diet. Directed by a board of trustees, funding for the Foundation is provided through voluntary donations from public and private grain-based food companies and is supplemented by industry associations. For more information, visit gowiththegrain.org.

ABOUT GO RED FOR WOMEN
The American Heart Association's Go Red For Women movement has been impacting the health of women for 10 years. More than 650,000 women's lives have been saved, but the fight is far from over. Now is the time to shout louder, stand stronger and demand change. It's time to come together in a movement that is not just FOR women, but BY women. It's time for women to Go Red. Visit GoRedForWomen.org for more information or call 1-888-MY-HEART. The American Heart Association's Go Red For Women movement is nationally sponsored by Macy's, with additional support from our cause supporters.

ABOUT THE AMERICAN HEART ASSOCIATION
The American Heart Association is the nation's oldest and largest voluntary health organization dedicated to fighting heart disease and stroke. Our mission is to build healthier lives by preventing, treating and defeating these diseases — America's No. 1 and No. 4 killers. We fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health. To learn more or join us in helping all Americans, call 1-800-AHA-USA1 or visit www.heart.org.

SOURCE Grain Foods Foundation