GraficaGroup Names Michael Burchill Digital Creative Director

CHESTER, N.J. May 26 /PRNewswire/ -- GraficaGroup, a full-service, integrated digital and traditional marketing agency, has named Michael Burchill as its creative director, digital technologies. A seasoned interactive art director, his talents will complement the award-winning interactive/digital work GraficaGroup does for clients such as Horizon Blue Cross Blue Shield of New Jersey, PSE&G, Century 21 Real Estate LLC, Hasbro, New Jersey Office of Clean Energy, Jackson Hewitt Tax Service, and many others.

With over 20 years of experience in digital graphic design and art direction, including 10 years of interface design experience in the digital/interactive space, Burchill has been an art director at Compass Healthcare Communications; senior interactive art director at GSW Worldwide; associate creative director at Ignite Health; and senior art director at MediMedia Educational Group, among other positions.

"Michael's strong background in e-marketing and interactive campaigns will bolster the already strong skill set GraficaGroup's clients turn to on a daily basis to reach their target audiences with impactful digital, social media, mobile text and traditional marketing campaigns," said Debra Taeschler, president and CEO of GraficaGroup.

A resident of Califon, N.J., and member of the Web Marketing Association and Online Advertising Professionals, Burchill holds a Bachelor of Fine Arts in Communications Design from Parsons School of Design.

About GraficaGroup

GraficaGroup is an award-winning, fully integrated digital and traditional marketing agency that enables businesses to engage customers and prospects more effectively at each touch point throughout their relationship. The agency specializes in integrating and optimizing media channels based on data intelligence to achieve greater marketing efficiencies and results in an environment where clients can deepen their relationships with customers through knowledge and relevancy.  By continually measuring and optimizing communications with data knowledge, clients can realize greater return on their investment.

Clients include mid-sized to FORTUNE 500 B2B and B2C companies such as AT&T, Century 21 Real Estate LLC, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, KPMG LLP, Morgan Stanley, PSE&G, Summit Medical Group, Trane, Wells Fargo Home Mortgage, and others.  In 2009, GraficaGroup expanded its proprietary solution set by launching Grafica Shepherd, a social media analytics and consulting service. In addition to tracking social media conversations about a client's brand, products, industry and competition, Grafica Shepherd utilizes the agency's nearly 25 years of marketing experience to help clients analyze the data tracked, incorporate lessons learned from the data into their marketing strategies, and optimize their marketing programs accordingly.

SOURCE GraficaGroup