Graffiti Artists Team Up With truth To Create Change And End Smoking

WASHINGTON, June 11, 2015 /PRNewswire-USNewswire/ -- On June 16 and 17, truth® will host an art event with New York graffiti artist Faust broadcast via Periscope. An innovative and influential graffiti artist with a nationwide profile, Faust will be joined by L.A.-based artists Kidwiseman and Miser to create customized graffiti tags for selected participants in truth's Finish It campaign. Each artist will personalize the Twitter handles of followers of @truthorange, the handle for the truth campaign, as a way to inspire this generation to end smoking for good.

"Graffiti is a democratic artform, where everybody has a voice. Historically graffiti had a negative connotation, but today we embrace how sharing a powerful message can provoke thought, inspire change, and potentially even save lives," said Faust.

On June 16 and 17 truth followers can use the hashtags #RollCall and #PickMe on Twitter to be entered to receive a virtual personalized Twitter-handle signature. Periscope will capture Faust at work as he creates the custom graffiti tags. The Periscope stream link will be available each morning via @truthorange. The custom tags will be shared via @truthorange for the lucky "finishers".

Through the Finish It campaign, truth is arming everyone – smokers and non-smokers – with the tools to make change. Faust and his fellow artists will share their creative process in hopes of inspiring "finishers" to harness their own creativity to end tobacco use for good.  truth has a clear and achievable goal, and the more people who participate, the faster this generation can be the one to Finish It.

About truth
truth® is the most successful and one of the largest national youth smoking prevention campaign. The campaign exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social consequences of smoking. truth gives teens facts and information about the tobacco industry and its products, allowing them to make their own informed choices about tobacco use. Research-proven as an effective public health intervention, the campaign is credited with keeping hundreds of thousands of teens from starting to smoke. To learn more, visit www.thetruth.com. truth is directed and funded by Legacy, a national public health foundation located in Washington, D.C. Legacy was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry. To learn more about Legacy's life-saving programs, visit www.LegacyForHealth.org.

Photo - http://photos.prnewswire.com/prnh/20150611/222491

SOURCE truth

Related Links

http://www.LegacyForHealth.org

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