Gorton's Seafood Reinvents the Iconic Fish Stick

New Smart & Crunchy Line of Fish Sticks and Fillets Offer Same Great Taste with Improved Nutritional Profile

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Oct 21, 2014, 04:44 ET

GLOUCESTER, Mass., Oct. 21, 2014 /PRNewswire/ -- Gorton's Seafood, the inventor of one of America's most classic mealtime options, the fish stick, has reinvented its iconic product. Gorton's all new Smart & Crunchy Fish Sticks are hitting shelves across the country and are expected to be available nationally by early 2015. New Smart & Crunchy Fish Sticks, also available as Fish Fillets, are made with 100% wild-caught Alaska Pollock and breaded in a panko coating that gives them a great crunch. Always crispy, never fried, they have 50% less fat than Gorton's regular Fish Sticks and are 180 calories per serving.

Gorton's Seafood has reinvented the fish stick with the launch of all new Smart & Crunchy Fish Sticks! Made with 100% wild-caught Alaska Pollock and breaded in a panko coating that gives them a great crunch, Smart & Crunchy fish sticks are always crispy, never fried! Plus, they have 50% less fat than Gorton's regular Fish Sticks and are 180 calories per serving.

Gorton's new Smart & Crunchy Fish Fillets are made with 100% wild-caught Alaska Pollock and breaded in a panko coating that gives them the great taste and crunch you've come to expect from Gorton's. Always crispy, never fried, they have 50% less fat than Gorton's regular Fish Fillets and 200 calories per serving.

Taco night is coming seaside. Replace the traditional taco shell for Gorton's all new Smart & Crunchy Fish Sticks and you will still have the crunchy taste of a taco, but with the added protein! This fish taco recipe (available on Gortons.com) is a quick, wholesome dinner that the whole family is sure to enjoy.

Gorton's first introduced the now-iconic fish stick to American dinner plates in 1953. Since then, fish sticks have become a mealtime staple and a building block (sometimes literally), that many parents have used to introduce their young children to seafood, a critical component of a healthy, nutrient-rich diet. Many parents know that eating seafood twice a week is a healthy choice for their families, and now Gorton's has created an option for those consumers seeking an even more wholesome option at mealtime, while maintaining the great taste and crunch families have come to expect from Gorton's.

"We are so excited to be able to share these new products," says Gavin Kennedy, Director of Consumer Marketing at Gorton's. "We've been working hard at this concept for quite some time, trying to find a way to improve our iconic fish sticks nutritionally and maintain that same great taste and crunch that Americans have come to love over the past 60 years. I really think we've done it! We can't wait to hear what people think about Smart & Crunchy."

Gorton's encourages feedback from consumers on the brand website, Facebook and Twitter. Gorton's also offers downloadable coupons and a free digital newsletter that provides monthly recipes and coupon offers.

About Gorton's Seafood
Since 1849, Gorton's mission has been to help people everywhere enjoy the goodness of great seafood. Headquartered in Gloucester, Massachusetts, Gorton's is one of America's oldest continuously operating companies, and continues to be the innovative leader in the frozen seafood industry. Gorton's full line of frozen seafood products spans from Breaded and Battered Fish Sticks and Fillets, to gluten free Grilled Fillets, to Shrimp Scampi and innovative product lines such as Skillet Crisp Tilapia and Simply Bake Fillets. Gorton's products are available nationwide in better independent and chain grocery stores.

Gorton's proudly stands behind the promise that consumers can "Trust the Gorton's Fisherman" for the best-tasting, highest-quality seafood. The Gorton's Fisherman, in his yellow slicker and rain hat, embodies this commitment. For more information, please visit http://www.gortons.com or call 1-800-222-6846.

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SOURCE Gorton's Seafood