Goodyear Aims to Make 2016 a 'Good Year' with New Social Campaign

'#Goodyear' Social Media Campaign Kicks Off Leading into College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic on New Year's Eve.

News provided by

The Goodyear Tire & Rubber Company

Dec 26, 2015, 01:54 ET

AKRON, Ohio, Dec. 26, 2015 /PRNewswire/ -- The Goodyear Tire & Rubber Company (NASDAQ: GT) has resolved to make 2016 a 'good year' for consumers across the United States with the launch of a 10-day social media sweepstakes from the company's new Twitter handle (www.twitter.com/Goodyear).

Starting today, fans following @Goodyear on Twitter and engaging with the #Goodyear hashtag can have the chance to win a wide range of prizes, from free tires and Goodyear Blimp rides to the grand prize of a new 2016 high performance vehicle.

"As the title sponsor of the College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic on New Year's Eve, we felt it was the perfect time to celebrate the New Year with consumers across the country," said Seth Klugherz, director of Goodyear brand marketing. "Leveraging our new social channel, we'll engage directly with Goodyear's followers to help make 2016 a 'good year' for them."

The sweepstakes also extends in the 'New Year's Six' College Football Playoff bowl game markets, which include Los Angeles, Miami, Dallas, Phoenix, Atlanta and New Orleans. In each city, fans will have the chance to win a pair of tickets to their respective game by being first to find the location of a Goodyear ambassador in a scavenger hunt-like sprint. The specific location will be revealed as the promotion goes live in each market.

Consumers can learn more about the promotion, which runs through January 4, 2016, by following @Goodyear on Twitter at www.twitter.com/Goodyear. Full sweepstakes rules are available at www.bit.ly/gy-ntlswps.

Goodyear is one of the world's largest tire companies. It employs approximately 67,000 people and manufactures its products in 49 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com.

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SOURCE The Goodyear Tire & Rubber Company