Goody Start.Style.Finish.™ Styling Tools Make Runway-Inspired Hairstyles Easy to Achieve at Home

ATLANTA, Sept. 14 /PRNewswire/ -- Fashion Weeks around the globe are kicking off in cities including New York City, London, Milan, Paris and beyond, showcasing not only the latest in clothing but also hairstyle trends. Backstage, professional hair stylists work tirelessly to create the looks that will grace the catwalks and complement the clothes. Goody®, the most widely-recognized brand in hair accessories and styling tools, is helping women recreate these latest runway styles at home with the Goody Start.Style.Finish.™ collection.

(Photo:  http://photos.prnewswire.com/prnh/20100914/NY64380 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100914/NY64380 )

In a recent survey, Goody found that 87 percent of women seek styling tools that help achieve salon-quality results at home. Clearly, the budgets for professional hair stylists are more than average women can afford—Goody Start.Style.Finish.™ is a timely solution helping women achieve fashionable looks on their own. Just three simple steps to supermodel-worthy hair.

"Goody Start.Style.Finish.™ is a revolutionary system that takes hair from wet to styled in three easy steps," said Kim Hoelting, Vice President of Marketing for Newell Rubbermaid's Beauty & Style global business unit. "Now, there is a customizable solution to achieve fabulous runway-inspired hair styles. It's easier than ever for consumers to find the right brush to use in any step of the hair styling process."

Step One: The Goody START Brush Collection is the beginning of healthy, gorgeous hair. These brushes and combs detangle and condition wet, freshly-washed hair and help prevent split ends and frizz.

Step Two: The Goody STYLE Brush Collection helps create inspired hairstyles with a wide range of tools from ceramic round to smoothing paddle brushes. Whether women want to add volume and curls, or create sleek and straight styles, these brushes are up to the task.  

Step Three: The Goody FINISH Brush Collection smoothes strands, adds shine and eliminates static and frizz. The last step in this unique three-step system, these brushes set head-turning hairstyles worthy of the runway.  

The Goody Start.Style.Finish.™ collection is now available nationwide at Walmart stores, and the suggested retail price range is $4.99-$9.99.

About the Goody® brand

The Goody® brand is part of Newell Rubbermaid®'s Beauty and Style Global Business Unit, which also includes Solano® and ACE® for men.  More than 100 years of innovation has made Goody the most widely-recognized manufacturer of hair accessories and styling tools in the world. Through proprietary brands such as Goody Simple Styles™, StayPut™, Ouchless®, Mosaic™,, and ColourCollection™, Goody has introduced smart innovations like the exclusive Spin Pin and StayPut Hold™ accessories. With products inspired by the latest designer trends and revolutionary technologies, Goody offers an inspiring range of hair accessories and styling tools. Goody and Newell Rubbermaid are headquartered in Atlanta, Georgia.  For more information, visit www.goody.com.

SOURCE Goody

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