Goody Introduces Hair Accessory + Jewelry in One!

ATLANTA, Jan. 5, 2012 /PRNewswire/ -- Goody, the award-winning best-selling hair accessory brand, continues to lead in innovative product design by launching DoubleWear™, a collection of multitasking, jewelry-inspired elastics and headwraps. A recent Goody poll reported that most women wear an elastic on their wrist as a convenient way to keep it handy, but 68 percent were frustrated with how this look compromised their style. 

(Photo: http://photos.prnewswire.com/prnh/20120105/NY30586)

Goody solves this styling and fashion issue with the introduction of DoubleWear, a basic black ponytail elastic that has been upgraded with either a gold or silver overlay in multiple shapes/textures.  Resembling a bangle-type bracelet or eye-catching necklace, DoubleWear allows for a seamless, chic transition from hair accessory to jewelry.

DoubleWear was favored by 75 percent of polled consumers for doubling style and ease without sacrificing their look. In addition, an astonishing 91 percent report that the elastics are unique and different!  Sleek, classic, and essential, DoubleWear Elastics + Bracelets and Headwraps + Necklaces are both functional and flattering.  Convenience has never been so fashionable!

The Goody DoubleWear™ collection is on shelves now at Walmart, Target, CVS and Walgreens.

• Goody DoubleWear™ 2in1 ELASTICS + BRACELETS ($5.99 SRP)
• Goody DoubleWear™ 2in1 HEADWRAPS + NECKLACES ($5.99 SRP)

About Goody^®

The Goody^® brand is part of Newell Rubbermaid^®'s Beauty and Style Global Business Unit, which also includes Solano^® and ACE^® for men.  More than 100 years of innovation has made Goody the most widely-recognized manufacturer of hair accessories and styling tools in the world. Through proprietary brands such as Goody Simple Styles™, Slide-Proof™, Ouchless^®, Mosaic™, and ColourCollection™, Goody has introduced smart innovations like the exclusive Spin Pin and Slide-Proof accessories. With products inspired by the latest designer trends and revolutionary technologies, Goody offers an inspiring range of hair accessories and styling tools. Goody and Newell Rubbermaid are headquartered in Atlanta, Georgia.  For more information, visit www.goody.com.

SOURCE Goody