Goodway Group Experiences Robust Growth

JENKINTOWN, Pa., April 13 /PRNewswire/ -- According to the Bureau of Labor Statistics, downturns in the economy, slashed budgets, and lost accounts are common in the advertising industry - leading to the closing or merging of agencies and significant layoffs. To attract and maintain clients in 2010 and beyond, agencies need to diversify by offering services that are more cost-effective, efficient, and able to boost client profitability. Most of those agencies are turning to digital.

According to the recently released 2009 IAB Internet Advertising Revenue Report, "Internet ad revenues reached a record quarterly high of $6.3 Billion in Q4 '09." By focusing services on interactive media since 2006, Goodway Group, an 80-year-old marketing services company that owns and operates three ad networks, Beep! Automotive, Sway Political, and IvyPixel, has achieved significant sales growth and increased staff size by more than 25% with the following strategies:

• Goodway Group's Direct2Dealer(TM) program (DDL) has achieved a significant sales lift for a major auto manufacturer client by driving users who click directly to their closest dealer location while simultaneously landing on the vehicle inventory page. Dealers benefited from shoppers starting at the dealer site, effectively staring at a vehicle in their area they could own rather than the manufacturer's site - causing a higher conversion rate.

• Goodway Group's Sway Political Network is the first political ad network to apply "attitudinal targeting" to the political landscape. Since then, Goodway has overlaid user-level behavioral data for even further campaign accuracy. Goodway has implemented over 50 political campaigns to sway voters in local, state, and national votes.

• Goodway Group COO Jay Friedman is a sought-after resource for small and midsize agencies that are integrating digital - authoring 30 Days to Digital Media Expertise (available on Amazon.com) and hosting a series of webinars for agency associations such as Second Wind.

"Goodway Group's explosive growth allows us to recruit top talent and bring the best in digital media expertise to clients," said Jay Friedman, COO of Goodway Group. "We will continue to develop highly successful solutions for clients and agency partners."

About Goodway Group

Goodway Group is a third-generation, 80-year-old marketing services company that owns and operates three ad networks, Beep! Automotive, Sway Political, and IvyPixel. With more than thirty years of specialized experience in retail marketing, Goodway brings and applies its wealth of experience in retail marketing to online media to deliver measurable, effective results.

The company headquarters are located in Jenkintown, PA, just 10 miles north of Philadelphia, with regional offices located in Atlanta, Austin, Boston, Dallas, Detroit, San Francisco, Los Angeles, New York, Minneapolis, and Philadelphia. For more information, visit http://www.goodwaygroup.com  

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SOURCE Goodway Group