Good Things Happen When Design Firms Team Up

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SAN FRANCISCO, May 18, 2011 /PRNewswire/ -- Design firm Whipsaw has just relaunched their website (www.whipsaw.com) and brand identity. In partnership with the design consultancy, Method, the refresh of their website successfully reflects who Whipsaw is – a cutting edge, visionary industrial design and engineering agency.

(Logo: http://photos.prnewswire.com/prnh/20110518/SF05107LOGO)

Whipsaw.com is designed to intuitively showcase their large portfolio of interesting projects, strong client relationships, and many accolades.  The website allows content to shine, giving Whipsaw's wide range of successes center stage. It communicates Whipsaw's values and culture while highlighting over a decade of achievement. Whipsaw.com also calls attention to unique company attributes with a section on business results and personal testimonials from CEOs. Faceted project browsing, instant cross referencing, custom views and search are also present. The site gives Whipsaw a louder voice, with a blog and social networks. The site is organized, informative, and very intuitive to navigate.

The refreshed Whipsaw logo is also clean and iconic, symbolizing strength and experience, with a nod to the original edgy identity. "We wanted the core of the logo to represent the timeless and sophisticated work that Whipsaw produces," said Robert Murdock, Principal of Design at Method.

It is not often that Whipsaw is the client with another design firm, but Whipsaw and Method complemented each other to create an inspiring and effective final product. Beyond sharing a common language of design, Whipsaw and Method had a working dynamic that was extremely collaborative, transparent, and engaged.  "The relationship formed between Whipsaw and Method was something of a magical pairing between two design firms. The site clearly communicates our business advantage, beautifully highlights our work, and is super intuitive," said Dan Harden, President, Whipsaw.

About Whipsaw

Whipsaw is an Industrial Design and Engineering consulting firm based in Silicon Valley California. Whipsaw creates successful products across the consumer, medical, and business product categories for clients including Cisco, Colgate, Dell, Eton, Intel, J&J, Nike, Pioneer, and many others. Whipsaw is recognized as one of the world's leading firms, credited for creating many market hits, winning over 125 design awards, and landing work in several museums. Whipsaw materializes abstract notions and dreams into positive product experiences and always seeks to break through the noise of mass consumerism with design that is different for good reason. For more information, visit  www.whipsaw.com.

About Method

Method solves business challenges through design thinking and creates inspired products, services and brand experiences. Their clients are best described as owners of progressive, era defining brands, and include Google, Comcast, MoMA, Samsung, Nokia, Microsoft, Time Warner Cable, Intel, and BBC. Collaboratively, Method helps their clients create products, services and businesses that are smart, beautiful, and extendable. For more information, visit www.method.com.

SOURCE Whipsaw