Good Things From Viking Range Corporation

GREENWOOD, Miss., Feb. 3, 2011 /PRNewswire/ -- Viking Range Corporation experienced much success in 2010 and is looking to extend that success into 2011.

For the fifth consecutive year, Viking was named "2010 Best Place to Work" by Mississippi Business Journal.  The publication calculated rankings via anonymous surveys submitted by company employees.

In early 2010, the Viking induction range was included in BUILDER magazine's "Favorite 50".  The BUILDER "Favorite 50" award is a result of the interest the Viking Induction Range generated among BUILDER readers.  Shortly thereafter, Bon Appetit magazine named the new Viking Designer Series line #1 in its article about the "50 Instant Kitchen Upgrades" stating that the line was the best way to "Nab luxury appliances at an affordable price."  

In late spring, MSNBC.com published a story and video about Viking Range Corporation for its monthly online series "Made in America".  This ongoing series focuses on U.S. companies and how they are weathering the economic storm.  Viking was chosen for the story because of its commitment to remaining U.S. based company, specifically in the Mississippi Delta.  Then in early summer, CBSMoneyWatch.com featured Viking in its Independence Day feature article "Made in USA: 10 Great Products Still Made Here".

Late July brought the premiere of Gordon Ramsay's newest Fox television series Master Chef.  Over the course of eight episodes, contestants cooked on Viking products in their quest to win $250,000 and a chance to publish their own cookbook.  

With such a unique story to tell, Viking recently launched its newest national advertising campaign devoted to the Viking story – the story is of an American company, born of an entrepreneurial spirit and committed to its community of loyal employees, that created the entire category of professional-style appliances in the home.  The new campaign also tells of the Viking commitment to maintaining its corporate headquarters and manufacturing facilities in the USA.

Almost 12 years ago, Viking Range Corporation began educating its dealer and distributor sales people from around the world in its state-of-the-art training center, located at its Corporate Headquarters in Greenwood, Miss.  Since that time, over 4,000 industry partners have visited this facility.  In order to keep these salespeople educated on the latest product introductions, product lines, etc., Viking is nearing the completion of a major expansion of its training facility.  This expansion will consist of doubling its dedicated product line training space as well as incorporating many new and unique features to better educate attendees on the newest and most innovative products available from Viking.

The passion to create is what drives Viking Range Corporation's proactive approach to product development and consumer education.  Offering consumers the very best appliances for the home is what Viking does best, and the company looks forward to continued success in 2011 and beyond.

Viking Range Corporation is an ultra-premium major appliance manufacturer and culinary lifestyle company that originated commercial-type appliances for the home and is the creator of the "Professional" category of major appliances. Viking is headquartered in Greenwood, Mississippi. Viking major appliances are sold through a network of premium appliance distributors and dealers worldwide, and Viking culinary products are sold through a network of premium gourmet retailers.

To request product information, please contact Viking toll-free at 888.845.4641, or visit the web site at vikingrange.com.

VIKING is a registered trademark of Viking Range Corporation.

SOURCE Viking Range Corporation

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