Good Things Come in Threes: TGI Fridays™ Transforms the Grill with New Rib Flight Trio

The Original American Bar and Grill Cures Rib Desire with More Flavors, More Choices

News provided by

Nov 03, 2014, 06:33 ET

CARROLLTON, Texas, Nov. 3, 2014 /PRNewswire/ -- TGI Fridays didn't have to write a jingle about its mouthwatering Baby Back Ribs, because when it comes to the ultimate social bar experience, Fridays™ new Rib Flight Trio provides customers with a symphony of flavor they won't soon forget. The Rib Flight Trio offers customers an expanded selection of ribs with choice of three of five perfectly grilled, premium rib tastes on one plate with sides – for only $10.

Guests at Fridays can choose three sections of baby back ribs baked in-house, each with their own tasty seasoning, sauce or topping. Each custom order is a unique trio to suit individual tastes, including a selection of flavorful, hand-crafted rubs, crusts, and sauces, such as Applewood Bacon Crust, Chipotle Smoked BBQ, our signature Jack Daniel's®, sweet Memphis Rub or Tennessee BBQ. All options are expertly grilled, tender baby back pork ribs, served with seasoned fries and ginger-lime slaw.

"It takes more than a catchy tune to keep customers happy and we know that our guests like choices, so we've created an updated way to customize our Baby Back Rib offerings," said Brian Gies, chief marketing officer, TGI Fridays. "Not only have we redesigned our bars to be the center and focus of the restaurant to leverage our bar heritage and social occasions, we've also revamped our ribs selection to appeal to an even broader array of guests. We've been crafting ribs for 35 years, and our delicious, craveable ribs are baked in-house, expertly grilled to order and then customized with a variety of new flavors that can satisfy any craving."

With the arrival of the Rib Flight Trio, there's no need to choose just one. Fridays is encouraging customers to expand their palates – whether they are looking for something sweet, something spicy or something decadent, Fridays delivers on a variety of perfectly grilled premium tastes on one plate.

"More customers have become increasingly adventurous when it comes to trying different flavors; offerings like the Rib Flight Trio help our guests sample several rubs, crusts, and sauces at an unbeatable price," said Gies. "We're cooking up tender baby backs in a uniquely Fridays way, with mash-ups like bacon-crusted ribs, delivering another option to indulge when the occasion is right."

Rib Flight Trio is valid at participating U.S. restaurants for a limited time and for dine-in customers only. The official Fridays Rib Flight Trio hashtags are #FridaysRibs, #RibFlightTrio and #PorkonPork.

About TGI Fridays

As the original casual dining bar and grill, TGI Fridays offers authentic American food and legendary drinks, served with genuine personal service. Bringing people together to socialize and celebrate the freeing and liberating spirit of "Friday" was the concept's founding premise, from which the brand promise "In Here, It's Always Friday®" was born. To share that social Fridays experience all over the world, TGI Fridays proudly serves guests with over 900 restaurants in more than 60 countries. Making every day feel like a Friday wouldn't be possible without creating a place where friends feel free to get together. That's why TGI Fridays takes pride in its nearly 8,000 skilled and knowledgeable bartenders, all of whom for the past twenty years have competed annually for the title of the "World's Greatest TGI Fridays Bartender."

The Fridays guest recognition program, Give Me More Stripes®, gives Fridays' closest friends exclusive insider rewards, special event access, and menu sneak peeks, and is not only the first loyalty program of its kind in the industry, but one of the most progressive.

TGI Fridays believes in having a good time, but also in the importance of drinking responsibly. Additionally, its Responsible Business Program is focused on positively impacting the communities it serves. For more information, visit www.fridays.com or follow us on Twitter at @TGIFridays.

Logo - http://photos.prnewswire.com/prnh/20141031/155951LOGO

SOURCE TGI Fridays