GolfTEC Set for Accelerated Domestic Openings of Stand-Alone Improvement Centers
Dedicated Plan Ensures Seamless Transition for Students, Coaches Impacted by Golfsmith International Acquisition by DICK'S Sporting Goods
CENTENNIAL, Colo., Nov. 9, 2016 /PRNewswire/ -- GolfTEC – the world leader in golf lessons and largest employer of PGA Professionals – is moving forward with opening multiple stand-alone improvement centers before the end of 2016, along with more than 20 new openings in major markets throughout the first half of 2017.
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In response to DICK'S Sporting Goods' recent acquisition of Golfsmith International and subsequent closure of multiple stores housing GolfTEC centers, the company has implemented a dedicated plan to ensure a seamless transition for students and coaches. In markets impacted, GolfTEC will either open a new stand-alone location (along with temporary options so as to not disrupt service) and/or transition students and coaches to a nearby, existing GolfTEC location. There are only a few locations where neither of the above options are available.
"GolfTEC is coming off our most successful fiscal year in our 21-year history," says Joe Assell, Co-Founder and CEO of GolfTEC. "The Golfsmith/DICK's Sporting Goods opportunity isn't slowing our growth as we are in a great financial position with the mobility and capital to deploy more stand-alone locations which continues to be our primary goal."
New improvement centers in Baltimore, Grand Rapids, Mission Viejo, Tucson, Dallas, Hartford and Birmingham are scheduled to open before year-end and will feature new elements including:
- Totally revamped and modern interior design creating a dynamic and holistic atmosphere tailored to total golf immersion.
- Enhanced TECfit club-fitting program that scientifically blends different swing characteristics and ball flight data to identify the proper equipment – including diverse club head and shaft combinations – for each unique student. This includes a more significant presence and overall space for club-fitting.
- Additional enhancements will include state-of-the-art camera and lighting upgrades to provide enhanced high-resolution video for both in-bay playback during lessons and online viewing post-session.
As an example, the company opened its Hong Kong improvement center in early October and it is already breaking all-time monthly sales records. It is the first GolfTEC location to showcase the new, vibrant design scheme that includes an extensive digital experience, comfortable furniture in common areas and expanded putting/chipping areas. The next to open with this new GolfTEC design is in Ellicott City, MD (near Baltimore) in mid-November.
GolfTEC's unrivaled category growth in recent years includes a 98% increase in revenue since 2010. The largest driver of new business comes from referrals by current lesson takers who boast a 96 percent success rate and drop an average of seven strokes from their scorecard.
The GolfTEC coaching team is mainly comprised of PGA professionals who have conducted thousands of lessons. Each is certified after multi-week training at GolfTEC University where comprehensive analysis of golfers' swing mechanics cornerstones progressive teaching methodology. To learn more about GolfTEC, please visit www.golftec.com or call 877-446-5383.
About GolfTEC
The world leader in golf lessons and top employer of PGA Professionals has a 96 percent success rate among its students. Since 1995, GolfTEC Certified Personal Coaches, the vast majority of which are PGA Professionals, have given more than 6 million lessons. The company operates 200 centers worldwide and has a presence in almost all major U.S. cities, Canada, Japan, Hong Kong and South Korea. All lessons are based on the company's "Five Factors:" Fact-Based Diagnosis, Sequential Lessons, Video-Based Practice, Advanced Retention Tools, and TECfit® club fitting. To date, more than 600 GolfTEC Coaches work across a global network of Improvement Centers, consisting of both Corporate-owned and Franchise-owned locations and employees.
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SOURCE GolfTEC
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