Gold Toe® Steps Into Footwear Collection With Branded Line From The RFA Group
Venerable Sock Brand To Debut Slipper Collection This Fall
CHARLESTON, S.C., Feb. 17, 2015 /PRNewswire/ -- Its comfortable, durable and stylish socks have been stepping into shoes for 80 years. And beginning this fall, the classic American sock brand Gold Toe® will have officially stepped into the footwear business by debuting its first branded line of slippers for men and women.
The Gold Toe® line of slippers, Gold Toe® footwear, is being launched by The RFA Group, which inked a deal with the Gold Toe® brand in 2014 to expand its appeal, and give it a toehold in the footwear category. The Gold Toe® slipper collection is poised to bring new excitement to both the men's and women's category in Fall 2015.
"Even though we're celebrating our 80th birthday this year, you're never too old to try something new, and creating a durable and comfortable slipper under the Gold Toe® name is something that makes a lot of sense to us," said Patricia McHale, Vice President of Marketing, responsible for the Gold Toe® brands. "We're excited to be collaborating with The RFA Group to launch Gold Toe® footwear. They have a strong and proven history of creating quality footwear that appeals to consumers."
The RFA Group is dedicated to designing, producing, and marketing quality branded footwear. Today, their product lines can be found at many of the largest retailers in the United States, under designer labels and retailer exclusive brands. The RFA Group will be showcasing the entire collection at this year's Platform Show in Las Vegas (Booth #82815, February 17-19).
"We are extremely excited to be selected as the footwear licensee by Gold Toe®," said Roy Cheika, President of RFA. "To be associated with the iconic Gold Toe® brand is an honor and we believe with our proven expertise in the market, we have an unlimited opportunity to deliver innovation and fashion in the marketplace."
About Gold Toe:
Today, the Gold Toe® brand is the number one brand of socks in department stores and national chains for dress, casual and athletic (men's, women's and kid's socks combined). Gold Toe® Men's underwear and casualwear collections can also be found in the same channels of distribution. In addition, there are more than 50 Gold Toe® retail stores currently in the country, with more stores opening this year. Gold Toe® is a brand owned by Gildan USA Inc., a division of Gildan Activewear Inc., a leading supplier of quality branded basic family apparel, including T-shirts, fleece, sport shirts, socks and underwear, which sells its products under a diversified portfolio of brands, including the Gildan® and Anvil® brands, as well as the Secret®, Silks®, and Therapy Plus™ brands.
Gildan also has the U.S. sock license for Under Armour®, and license agreements for the Mossy Oak®, and New Balance® brands. More information about the Company can be found at its corporate website www.gildan.com.
About The RFA Group:
A Global leader in the footwear industry, The RFA Group is dedicated to designing, producing and marketing quality branded footwear. Family owned and operated, The RFA Group maintains it success by always looking towards future goals. The dedicated team of employees ensure that our client's needs are exceeded through creative design, diverse collections, intricate detailing and fast delivery.
SOURCE Gold Toe
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