Going Green With White Owl Sweets!

RICHMOND, Va., Jan. 7, 2011 /PRNewswire/ -- White Owl announced today a new way to Go Green with the introduction of new White Owl FoilFresh™ Green Sweets Cigarillos.   Sweets cigarillos represent over 1 billion of the cigars sold in the mass market cigar category and are 54% of all small HTL cigars sales.   White Owl Green Sweets leverages the fast growing trends in the category.

(Photo:  http://photos.prnewswire.com/prnh/20110107/PH26655 )

(Logo:  http://photos.prnewswire.com/prnh/20100528/PH12258LOGO )

"New White Owl Green Sweets offers the same sweet taste consumers expect with the extra added benefit of a slow burning wrapper," according to Katherine Macomber, White Owl Brand Manager.  "Consumers also site freshness as a major concern, so we are again using our innovative FoilFresh technology to seal every cigar airtight, guaranteeing each Green Sweets is as fresh as the day it was made."

White Owl will support the launch with colorful custom point of sale displays and special retail promotions.

About White Owl

Since 1887, White Owl has blended select tobacco to create a mild and fine tasting smoke. Today, this tradition continues in the smooth aroma of White Owl FoilFresh™.   Now FoilFresh White Owl are as fresh as the day they were made. No matter how the market changes, White Owl keeps coming up with Fresh ideas.

About Swedish Match:

Swedish Match is a global Group of companies with a broad assortment of market leading brands in smokeless tobacco, cigars and pipe tobacco, matches and lighters. Some of our well known brands include White Owl, Garcia y Vega, Red Man, Timber Wolf, and Longhorn. Swedish Match U.S. Sales is headquartered in Richmond, VA. For more information visit the website at www.SwedishMatch.com .

SOURCE Swedish Match North America

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