GoGo squeeZ Launches ApplePear Flavor

Brand Continues to Fuel Playful Moments for On-the-Go Families with New, Portable Snack Option

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Jul 16, 2013, 08:48 ET

NEW YORK, July 16, 2013 /PRNewswire/ -- GoGo squeeZ, the leader in tasty, squeezable applesauce on-the-go, today introduced a new flavor: ApplePear. This announcement comes on the heels of the successful launch of its "Wherever You Go, Go Playfully" campaign, which is dedicated to providing families with the tools they need to empower playfulness, including yummy, on-the-go snacking options like the newest member of the GoGo squeeZ family, ApplePear.

(Photo: http://photos.prnewswire.com/prnh/20130716/NY47755)

"With the recent launch of our new campaign and our continued commitment to support playfulness, we are pleased to announce yet another piece of exciting news for kids and families," says North American Managing Director, Meena Mansharamani. "ApplePear is a new and delicious flavor option for children of all ages."

ApplePear features all the great benefits that families know and love about GoGo squeeZ products including:

Easy Mobility: Available in a re-sealable pouch that features a built-in straw, making it a no-spoon, no mess way for kids to enjoy fruit on-the-go.
Natural Goodness: All-natural 100% fruit, gluten-free, dairy-free, nut-free and made with no artificial flavors or preservatives.
Wholesome Snacking: Each BPA-free pouch contains only 60 calories, helping parents feel confident about the food choices they make for their children. The new variety joins an already robust and popular line-up of flavors including: AppleApple, AppleCinnamon, ApplePeach, AppleBanana, AppleStrawberry, AppleBerry, AppleMango, AppleCherry and AppleGrape.

GoGo squeeZ is available at major retailers nationwide, including Walmart, Target, Costco, Kroger and Whole Foods Market, for a suggested retail price of $2.99 per four-pack.

For more information, please visit: www.gogosqueez.com or find us on Facebook, Twitter and YouTube. While on the brand's website, learn how to take part in the ongoing donation portion of the "Wherever You Go, Go Playfully" campaign. Throughout the summer, for every share of the campaign's #GoGoPlayfully hashtag or any of the website multimedia content, GoGo squeeZ will donate $1, up to $100,000, to The Life is good Playmakers, who aim to help children everywhere overcome poverty, violence and illness through the power of play.

About Materne's GoGo squeeZ

GoGo squeeZ all-natural squeezable applesauce is simple, yummy fun, and it delights like a game of tag or a run through a backyard sprinkler. We believe in real fun foods that are easy, smart and fit into peoples' busy lives. Originally founded in France where it is known as Pom'Potes, GoGo squeeZ launched in the U.S. in June 2008. Collectively, Materne has sold more than 2 billion pouches to families around the world. Materne North America is headquartered in New York City. GoGo squeeZ products come in a re-sealable pouch that features a built-in straw, making it a no-spoon, no-mess way to enjoy fruit on the go. Our pouches are all-natural, gluten-free, dairy-free, nut-free and made with no artificial flavors or preservatives. GoGo squeeZ is sold at over 35,000 retailers nationwide including Walmart, Target, Costco, Kroger, Publix, Harris Teeter, Whole Foods Market, and a growing list of other major retailers. For more information, please visit: www.gogosqueez.com or find us on Facebook, Twitter and YouTube.