GoDaddy Joins the MIT Media Lab to Accelerate Technology Innovation for Small Business

SCOTTSDALE, Ariz., April 14, 2015 /PRNewswire/ -- GoDaddy Inc. (NYSE: GDDY), the world's largest technology provider dedicated to small businesses, today announced that it has joined the MIT Media Lab to explore technologies that will in the future provide small businesses with new and better ways to achieve success.

Since 1985, the Media Lab has been a research pioneer, working with companies in every sector to provide radical solutions to everyday problems. GoDaddy joins the Media Lab as a Consortia Lab Member and will also provide a gift to the Media Lab's Social Computing research group, led by Associate Professor Sep Kamvar.  The Social Computing group develops computational tools to foster robust, decentralized, human-scale social systems.

"We are pleased to welcome GoDaddy into the Media Lab family," said Joi Ito, Media Lab Director. "We look forward to the collaboration, and to expanding the ways we explore human-scale systems that help to empower people, communities, and businesses." 

GoDaddy is particularly interested in the myriad new ways small businesses and organizations, from local flower shops to schools, can leverage technology and each other to succeed. With nearly 13 million customers, GoDaddy is already empowering one of the biggest small business communities in the world.

"This collaboration with the MIT Media Lab will complement our current innovation efforts within the technology ecosystem," said Blake Irving, GoDaddy CEO. "There are more than 230 million small businesses in the world right now, and we look forward to combining the power of big data with insights gained from the Social Computing team's research in ways that will one day offer small businesses new and better ways to achieve success."

"As an MIT alum, I am particularly excited about this collaboration. In talking to the researchers at the MIT Media Lab, we discovered a strong alignment and joint desire to make the world a more beautiful place by researching the technologies that will one day empower small businesses," said Rene Reinsberg, Vice President of Emerging Products at GoDaddy.

Now in its third decade, the MIT Media Lab continues to check traditional disciplines at the door. Future-obsessed designers, nanotechnologists, data-visualization experts, industry researchers, and pioneers of computer interfaces work side by side to tirelessly invent -- and reinvent -- how humans experience, and can be aided by, technology.

About GoDaddy
GoDaddy's mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With approximately 13 million customers worldwide and more than 59 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the company, visit www.GoDaddy.com.  

SOURCE: GoDaddy

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