GOBankingRates' Website Redesign Provides Improved User Experience and New Growth Opportunities

GOBankingRates has a new look, and it's offering more opportunity than ever before

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Apr 19, 2017, 07:15 ET

LOS ANGELES, April 19, 2017 /PRNewswire/ -- Leading personal finance website GOBankingRates has launched a new homepage intended to create a more user-friendly experience, as well as showcase its personal finance video content. GOBankingRates' video content attracts millions of viewers daily on-site and through media partners and social channels.

What began as a resource for finding the best interest rates nationwide, GBR has expanded to cover a range of money-related topics, from effective investment strategies to celebrity net worth.

The redesign allows GBR to feature its new content and direction. Readers will find a better way to navigate the website and its articles, whether they're looking for tailored advice from the biggest names in the finance industry or are interested in opening a bank account with the highest APY.

As the creative driver behind GBR's new look, Vice President of Product Carey Hirschman dives into how the new homepage will allow a wider readership to get the financial advice they need.

"GBR's new interface improves user experience in a variety of ways," said Hirschman. "From the interactive swipe functionality on mobile to a homepage layout that highlights our video content, this is a major update that has established GBR as a trusted publisher and source for the latest advancements in all things money."

Users can visit GOBankingRates.com to view the new homepage, which publishes personal finance articles and videos daily.

About GOBankingRates

GOBankingRates.com is a personal finance news and features website dedicated to helping visitors live a richer life. From tips on saving money, to investing for retirement or finding a good interest rate, GOBankingRates helps turn financial goals into milestones and money dreams into realities. Its content is regularly featured on top-tier media outlets including MSN, MONEY, AOL Finance, CBS MoneyWatch, Business Insider and dozens of others. GOBankingRates specializes in connecting consumers with the financial institutions and products that best match their needs. Start your journey toward a rich mind and full wallet with us here.

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Media Relations

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SOURCE GOBankingRates